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A site that gets people to stay there once theyve arrived is called 'sticky.' Additional Article Information: =============================== 502 Words; formatted to 65 Characters per Line Distribution Date and Time: 2008-09-02 11:48:00 Written By: Jason OConnor Copyright: 2008 Contact Email: mailto:[EMAIL PROTECTED] For more free-reprint articles by Jason OConnor, please visit: http://www.thePhantomWriters.com/recent/author/jason-oconnor.html ============================================= Special Notice For Publishers and Webmasters: ============================================= If you use this article on your website or in your ezine, We Want To Know About It. Use the following URL to let us know where you have used this article, and we will include a link to your website on thePhantomWriters.com: http://thephantomwriters.com/notify.php?id=6234&p=load HTML Copy-and-Paste and TEXT Copy-and-Paste Versions Of Article Are Available at: http://thePhantomWriters.com/free_content/db/o/make-your-website.shtml#get_code --------------------------------------------------------------------- How to Make Your Website Sticky Copyright (c) 2008 Jason OConnor Oak Web Works, LLC http://www.oakwebworks.com/ Getting people to visit the first time is less than half the battle. Youll need them to remain on the site long enough to take an action that benefits your business for the site to be effective. A site that gets people to stay there once theyve arrived is called sticky. There are myriad ways a website can fail at stickiness. If the site fails to establish trust, people will probably leave. If the site seems shoddy, messy or unorganized, people will also leave. If the site asks too much of the user, like asking them to fill out a long form without offering any free teaser content before they can view valuable content, people are going to leave. If a site is confusing, people will leave. If a site has many broken links or Page Not Found errors, people are going to leave. This list goes on and on. On the other hand, if a website offers quality content that is original, you greatly increase your chances that a visitor will stay. If your copywriting is compelling, succinct and easy to consume, people will want to continue reading. You want people to stay so you can capitalize on their presence. For example, if your call to action is to get visitors to sign up for your newsletter, theyll need to be there long enough to accomplish the following: 1. Learn that there is a newsletter to sign up for in the first place 2. Begin to trust you as an authority in your industry 3. Get their interest piqued enough to want to learn more from you 4. Be compelled enough to actually sign up for your newsletter 5. Learn to trust you enough to feel comfortable with giving you their e-mail address This works for selling online as well. As a matter of fact, it is even more important to establish interest, trust and authority to make a sale online because you are lacking the power of one-on- one in-person communication. Another factor that makes a site sticky is its ease of use. People like to get maximum benefit for minimum effort. Have you ever considered the design of Googles website? It is one of the simplest and cleanest home pages in existence. We can all learn from this. You and your Web vendor ought to be chanting this mantra through the entire planning and building phase of a new website: Clean Simple Easy, Clean Simple Easy, Clean Simple Easy. Say it over and over again. People hate complicated websites that make them think too much. They hate feeling confused. They hate feeling stupid. They hate wasting their time. Many competing websites are a literal click away. And people have itchy back button fingers. So to make your website as sticky as possible, create original and compelling content on a regular basis, establish trust and above all else, be sure to design it in a way that appears clean, and is simple and easy to use and to find information. --------------------------------------------------------------------- Jason O'Connor is the owner of Oak Web Works, LLC (http://www.oakwebworks.com), an Internet strategy firm that specializes in helping businesses make money with their business websites. From Web design and development to strategic e-marketing and providing free Web resources for Web professionals (http://www.oakwebworks.com/articles/index.htm), Oak Web Works, LLC specializes in all-things-Web. --- END ARTICLE --- Get HTML or TEXT Copy-and-Paste Versions Of This Article at: http://thePhantomWriters.com/free_content/db/o/make-your-website.shtml#get_code ..................................... TERMS OF REPRINT - Publication Rules (Last Updated: May 11, 2006) Our TERMS OF REPRINT are fully enforcable under the terms of: The Digital Millennium Copyright Act http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR: ..................................... *** Digital Reprint Rights *** * If you publish this article in a website/forum/blog, You Must Set All URL's or Mailto Addresses in the body of the article AND in the Author's Resource Box as Hyperlinks (clickable links). * Links must remain in the form that we published them. 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