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Every time we turn on the news we hear of another company that is going under or another company that is laying off thousands of its workforce or another company that has had to respond to a lack of shareholder confidence with kneejerk reactions. People just don't want to watch the news anymore! Additional Article Information: =============================== 682 Words; formatted to 65 Characters per Line Distribution Date and Time: 2008-11-25 11:00:00 Written By: HEATHER VILLA, CMA, MBA, MSM Copyright: 2008 Contact Email: mailto:[EMAIL PROTECTED] For more free-reprint articles by HEATHER VILLA, CMA, MBA, MSM, please visit: http://www.thePhantomWriters.com/recent/author/heather-villa,-cma,-mba,-msm.html ============================================= Special Notice For Publishers and Webmasters: ============================================= If you use this article on your website or in your ezine, We Want To Know About It. Use the following URL to let us know where you have used this article, and we will include a link to your website on thePhantomWriters.com: http://thephantomwriters.com/notify.php?id=6404&p=load HTML Copy-and-Paste and TEXT Copy-and-Paste Versions Of Article Are Available at: http://thePhantomWriters.com/free_content/db/v/embracing-the-recession.shtml#get_code --------------------------------------------------------------------- Embracing the Recession Copyright (c) 2008 HEATHER VILLA, CMA, MBA, MSM IAC Professionals http://www.iacprofessionals.com We live in uncertain economic times. Every time we turn on the news we hear of another company that is going under or another company that is laying off thousands of its workforce or another company that has had to respond to a lack of shareholder confidence with kneejerk reactions. People just dont want to watch the news anymore! Millions of people have watched their investment portfolios and job security vanish before their very eyes. Chances are, youre among them. The news is depressing, and it is challenging to suddenly lack confidence in your ability to retire at 65. So what is your response going to be? Most of the people who watched their portfolios and job security disappear are going to take the wrong action: they are going to do nothing and hope that they come out on the other side of this dark economic tunnel unscathed. My advice to you? Dont join them! Dont run on autopilot for the next months or years and hope for the best. Instead, embrace the recession. Yes, you read that correctly: embrace the recession. Consider the recession your opportunity to start a business and redefine your economic future. Now, some people might think that a recession is a bad time to start a business, but I think its the perfect time. Heres why: 1. People still buy things in a recession. The key is to offer a product or service that is still purchased in spite of the economic downturn. 2. Other businesses, which were operating before the recession, are facing the economic challenges of staying afloat because their business model is designed to profit in a strong economy. You, however, are coming in lean and mean because your business model recognizes the recession and allows for it. 3. Working from home can be cheaper than going to work. With gas prices and food prices spiking to all-time-high levels, it might actually cost less to stay home and work there. Cut back on those restaurant lunches, fill the tank much less frequently. Oh, and dont forget that some of your home ownership expenses will now become tax deductible. 4. As a self-employed business-owner, youll have greater career confidence because you will be deciding the future of your job, not someone who is higher up in the organization. Whats more, with every sale you make, youll be building your own job security and hastening your retirement (rather than lining someone elses pockets without any assurance that youll have a job tomorrow). There are other benefits, too: Youll reduce the stress you might feel in commuting through rush hour traffic at the beginning and end of the day, and youll also be doing some good for the environment! So, that leads to the next question: How should you embrace the recession? My first piece of advice would be to find your passion. What do you love to do? I love to work with other people and help them guide and manage their business. I do this through consulting, project management, and accounting services. Next, see what the market needs. By performing a marketplace analysis, youll have a clear idea of what people are buying during these tough economic times. That will allow you to shape your products or services to suit them. When you find something that you enjoy doing and that other people need, youve got a great match! You probably need to develop the product or service so that it is a profitable offering. You likely need to create a website and other marketing material so people can find you and transact business. And then you start selling. This list looks simple, but its a lot of work. Dont feel like you need to do it all yourself. Youll actually come out ahead if you do the work you can do well and you outsource the rest to skilled, competent service providers who are experts in these areas. Dont wait for your portfolio to disappear. Dont wait for the pink slip to show up on your desk. Take charge today and embrace the recession! --------------------------------------------------------------------- Heather Villas professional philosophy is that her role in the success of others will ultimately bring about her own success. Whether she is working from an advanced accounting or challenging marketing angle, offering guidance in development, organization, supervision, or administration, Heather makes sure that her clients get accurate answers from a professional that they can depend on. As CEO of IAC Professionals (http://www.iacprofessionals.com), Heather instituted a company- wide philosophy of professional and personal integrity, and IAC soared. Would you like to find out how Heather Villa can help drive your business toward greater success? http://www.hireheathervilla.com --- END ARTICLE --- Get HTML or TEXT Copy-and-Paste Versions Of This Article at: http://thePhantomWriters.com/free_content/db/v/embracing-the-recession.shtml#get_code ..................................... 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