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Article Title:
==============

Link Bait: Attracting Links To Your Website

Article Description:
====================

Webmasters have learned that the most important thing that they
can do to improve the traffic to their website and to attract
attention from the search engines is to build links to their
website. But when it comes time to actually start building links
to one's website, people typically pick out the hardest way to
accomplish the task and then they get to work.


Additional Article Information:
===============================

1620 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2008-12-29 13:00:00

Written By:     Trey Pennewell
Copyright:      2008
Contact Email:  mailto:[email protected]



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Link Bait: Attracting Links To Your Website
Copyright (c) 2008 Trey Pennewell
the Phantom Writers
http://www.thePhantomWriters.com



You know it is funny in a way. Webmasters have learned that the
most important thing that they can do to improve the traffic to
their website and to attract attention from the search engines is
to build links to their website.

But when it comes time to actually start building links to one's
website, people typically pick out the hardest way to accomplish
the task and then they get to work.

Working Hard

People have been told about various ways to build links to one's
website, and they go through the process of picking out the
method that they would prefer to use. It is kind of ironic that
most people pick the method that they believe will be the easiest
and least expensive to achieve, and when all is said and done,
they will have picked out the hardest, least effective method of
building links.

For example, most newcomers to online business choose:

 * Reciprocal links;

 * Directory submissions.

With Reciprocal Links, people buy a software package that helps
them to search out websites that are supposedly "related" to
theirs and then they send an email to the person who owns that
website, proclaiming the benefits of trading links and asking for
the link.

With directory submissions, webmasters can get software that is
supposed to help with the process, but it takes hours just to
submit one's website to a few dozen directories. Fortunately,
there are service providers who also provide submissions to web
directories. Regardless of how you get links submitted to web
directories, you generally have to pray that those web
directories are approving submissions, since most owners have
abandoned their directories.

Beyond the time required setting up links in this fashion, and
the frustration of getting very few links for the amount of time
spent, the worst part of the equation is that the search engines
tend to ignore links gained through these methods, and few humans
find and follow those links.

Internet newcomers using these methods frequently spend a lot of
time trying to promote their websites, and in the end, they have
accomplished nothing more than wasting a lot of their limited
time and energy.

Working Smart

What if I could show you a better way? Would you be intrigued
enough by my methods to try them for yourself?

My point in sharing this with you is not to annoy you, but to
help you get better results in much less time.

When we launch new websites, we ignore reciprocal links and web
directories altogether. We consider both to be a complete waste
of time, effort and money.

Let me put this into perspective for you by giving you a real
life example.

On November 18th, 2008, we bought and built a new niche domain:
http://www.shoppingtraveldeals.com/blog/

Today is December 27th, so this site has only been active for
just under six weeks.

We purchased the domain on the 18th, had it set up with content
on the 19th, and then on the 20th, we started promoting this
website. We released our first and second reprint articles,
promoting this site on the 20th of November. We released our
third article on the 24th and the fourth on the 25th. Then we
released our fifth article promoting the website on December
15th.

We also set up bookmarks for the main page of the website in
Stumbleupon, Digg and Propeller.

In the 39 days since we bought this domain, our website has seen
520 unique visitors. The site received 86 visitors in November
and 434 so far in December.

Now here is where it gets interesting.

We have received traffic from 66 unique web pages, and we have
received click-through traffic from Google and Windows Live, with
86% of our search traffic coming from Google.

On our search engine traffic, we have received traffic on 171
unique keyword phrases. In order to better understand this search
engine traffic, we ran the top 25 search terms through Google to
see where our website ranked in the search results, and this is
what we came up with:

 * Two #1 listings;

 * Ten listings that were ranked from #2 to #4;

 * Ten listings that were ranked from #5 to #10;

 * Two listings on page two of Google's search results (#11 to
#20);

 * One listing on page three of Google's results (#21 to #30).

We built this website with the express intent of earning
affiliate commissions in the travel industry. The prognosis is
good, as we have already started earning money from this website,
and in terms of our current earnings, we expect to be in the
black against our initial investment into this website, within
about three months.

More About Reprint Articles

The concept of the reprint article is to write an article and
give it to other webmasters to use in their websites and
newsletters, in exchange for a link back to your website.

Those articles that seek to teach something of value typically
get published more frequently than those articles geared to sell
a product or service. It is our fervent belief that the Author's
resource box - the paragraph that follows the article - is the
only place where a writer should try to sell his or her wares.
The goal of the resource box is to get a reader to your website,
and your website is where the real selling should take place.

Reprint articles offer good value to the people who use them
wisely. But the online marketer must first be willing to invest
the required time or money to have appropriate articles written
and/or distributed.

While it is true that I work for an article distribution company,
it is important to note that our guiding principle is that each
article distribution company will reach a different and unique
audience. As such, we always use our own service to distribute
articles and occasionally we use our competitors' article
distribution companies as well.

We distribute ALL of our own articles through our own company,
because we know that our service does provide real value. But for
some articles, we do go to some of our competitors to increase
our reach and to reach new audiences.

We actually learned to do this from some of our more successful
customers, who suggest that there are certain publishers that
only we can reach, while my competitors also have certain
publishers that only they are able to reach. As a result, many of
our customers use two or three article distribution companies,
and we do too.

Working Smarter

While reprint articles is a tool that we consistently utilize to
build links and to grow traffic to our websites, there remains a
more long-term, yet more valuable approach to building links for
our websites.

Link Bait is an idea where you create a resource that people find
so useful that they feel compelled to link to it from their own
websites.

Look at it this way. With reprint articles, we have to write the
article, and then distribute it through the sources we choose to
use to get it into circulation. All told, we will invest several
hours into writing, and then we will invest another hour to
distribute the article.

All told, we will have spent four to five hours to write and
distribute this article. In turn, we will receive dozens or
hundreds of links from related web pages (the links are from
"related web pages", because we designed the article content to
look like what we are trying to promote). Writing and
distributing articles typically creates a great return of value
for our businesses.

But consider this. Last week, we created a resource page on one
of our websites (
http://www.techcentralpublishing.com/more-article-directories.php
). This page is a list of the +1200 article directories we know
to exist on the Internet. We were not the first website to offer
such a list, but we may be the first to give the Internet
community an easy method to add new sites and to flag bad sites,
automatically from the page where the list is displayed.

If you are able to create a page such as this that people find
extremely useful, then people are more inclined to link to your
page, without you even asking them to do so. The beauty about
building pages like this on the Internet is that all you have to
do is to let people know it is there, and then the links will
roll in steadily.

One Link Bait page we built on May 1st, 2004 has been used by the
public more than 38,000 times according to its built-in counter.
And according to a Yahoo search, it has more than 10,000 inbound
links from third-party websites.

We built the page
(http://www.thephantomwriters.com/link-builder.pl) in a day,
wrote one article to let people know it was there, and then we
left the page alone for more than four-and-a-half years.

Do you see how it is much easier to build one link bait, notify
the world, and then to let people link to your web page for you?
The time invested in our Text To Hyperlink Converter was less
than 12 hours, yet it has attracted +10,000 links with almost no
promotion on our part. And this article will generate +100 links
in exchange for five hours of our time.

In Conclusion

We are working smart when we write and distribute articles to
promote a website. The Shopping Travel Deals site attests to the
value of reprint articles to build links and traffic to a new
website quickly.

But we are working smarter, when we invest the additional time to
build a link bait web page that people will appreciate and link
to for us, without any additional effort on our part.






---------------------------------------------------------------------
Trey Pennewell is part of http://www.thephantomwriters.com support 
staff. In the quest to bring more effective Internet promotion 
tools to their customers, The Phantom Writers is proud to announce 
this week that in conjunction with professional video editors and 
voice-over personalities, they now offer professional Video 
Creation Services. It has been made possible for online marketers 
to easily convert their promotional articles to Video Articles. 
Explore the unlimited possibilities of Video Marketing at: 
http://thephantomwriters.com/video-article-marketing.html


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