Free-Reprint Article Written by: Trey Pennewell See Terms of Reprint Below.
***************************************************************** * * This email is being delivered directly to members of the group: * * [email protected] * ***************************************************************** We have moved our TERMS OF REPRINT to the end of the article. Be certain to read our TERMS OF REPRINT and honor our TERMS OF REPRINT when you use this article. Thank you. This article has been distributed by: http://Article-Distribution.com Helpful Link: The Digital Millennium Copyright Act - Overview http://www.gseis.ucla.edu/iclp/dmca1.htm --------------------------------------------------------------------- Article Title: ============== Experiments and Results: Targeted vs. Untargeted Traffic Article Description: ==================== Most webmasters are always looking for new and inventive ways to drive traffic to their website. There are many proven methods of getting the traffic to a website, but if that new increase in traffic does not convert into sales, then is it still worth the effort that you put into getting that traffic? Additional Article Information: =============================== 828 Words; formatted to 65 Characters per Line Distribution Date and Time: 2008-12-31 11:12:00 Written By: Trey Pennewell Copyright: 2006-2008 Contact Email: mailto:[email protected] For more free-reprint articles by Trey Pennewell, please visit: http://www.thePhantomWriters.com/recent/author/trey-pennewell.html ============================================= Special Notice For Publishers and Webmasters: ============================================= If you use this article on your website or in your ezine, We Want To Know About It. Use the following URL to let us know where you have used this article, and we will include a link to your website on thePhantomWriters.com: http://thephantomwriters.com/notify.php?id=3810&p=load HTML Copy-and-Paste and TEXT Copy-and-Paste Versions Of Article Are Available at: http://thePhantomWriters.com/free_content/db/p/targeted-vs-untargeted-traffic.shtml#get_code --------------------------------------------------------------------- Experiments and Results: Targeted vs. Untargeted Traffic Copyright (c) 2006-2008 Trey Pennewell Links And Traffic http://www.LinksAndTraffic.com Most webmasters are always looking for new and inventive ways to drive traffic to their website. There are many proven methods of getting the traffic to a website, but if that new increase in traffic does not convert into sales, then is it still worth the effort that you put into getting that traffic? I had a discussion recently with a colleague about generating traffic from outside of our target market. As a result of our discussion, we decided that we certainly could utilize various markets to get a huge boost in traffic, but since this traffic would likely not result in any conversions, that there was really no point in spending the time and effort on going after that traffic. In a previous "experiment" on one of my websites, I started using the social networking tactic to generate traffic. I bookmarked a page of my site and submitted to many of the standard sites like, www.digg.com, www.reddit.com, www.furl.net, www.spurl.net, etc. By doing this, I was able to get a huge increase in traffic to the site for a couple of days. The problem is, that I did not get one single conversion from this new traffic. I used a catchy headline and a good description of the article that I submitted to the social networking sites, good enough to get people to come visit the page anyway. But with the lack of getting a single conversion, it really did not seem worthwhile to me to do again in the future. Now I know that some of you might be thinking, "Well, his sales pitch must be terrible" or that "His website is poorly designed." If this were the case, I would have no problem admitting to this, but when I compare the untargeted traffic that I received from the social book marking sites to the targeted traffic that I see from organic searches I can see a big difference in conversion rates. The targeted traffic that comes from organic searches generally results in a 5-8% conversion rate. The untargeted traffic resulted in a 0% conversion rate. How To Talk To Prospects Who Are In Your Target Market The above results lead me to believe that a much better use of my time would be to focus more on the targeted market and to stop wasting time on the untargeted visitors. There are many techniques that can be used to find prospects in your target market. Many of these techniques are old news to experienced webmasters. Some of these methods include contextual marketing through programs such as AdWords, posting on relevant forums, improving your Search Engine Optimization (SEO) for the organic traffic, and submitting articles to article repositories. You can also buy paid advertising in newsletters that cater to the people who are most likely to buy your products or services. These are just a handful of the methods that a Webmaster could utilize to get in touch with his or her target market. Each of the above listed methods has their pros and cons. Time commitment and ongoing financial commitments are two of the cons that are mentioned on a regular basis. The pros given with all five typically represent tightly targeted traffic, suitably primed for conversion to paying customers. The Dick Cheney Analogy The Dick Cheney analogy has often been used to talk about this subject. Should you use the Rifle Approach or the Shotgun Approach? The Rifle Approach lets you pinpoint your target and to hit it with great accuracy and frequency. The Shotgun Approach is sending a number or projectiles into a flock of birds and hoping you hit something. Dick Cheney proved that the shotgun sometimes hits its mark. (tongue-in-cheek people, tongue-in-cheek.) For example, if you are selling health related products, then a media buy in WebMD would make good sense. People browsing WebMD are already interested in health and therefore are more likely to buy your health related products. People who are browsing on Myspace are not motivated to think about their own health at the time they see your ad, so your chances of success with Myspace ads are greatly diminished. So, if you are going to expend time and money to attract visitors to your website, shouldn't you take care to primarily target people who are most likely to buy what you are selling? Playing The Odds To Our Favor Sure, a shotgun approach can sometimes hit its mark; we know that. But, if your cost for advertising or time expense is exactly the same, why aim for 1-2% when you know you can hit 5-8% doing something else? We still mix-and-match our advertising approach. We aim most of our projectiles at the 5-8% conversion targets. We still aim a few projectiles at the 1-2% conversion prospects, because it allows us to reach people that we may not be able to reach otherwise. But, any method that we use that consistently turns 0% is taken off of our plate forever. --------------------------------------------------------------------- Trey Pennewell is a writer, who writes about online marketing. Learn more about our Pay For Results SEO services at: http://www.linksandtraffic.com/seo-services/search-marketing.html Trey also manages article approvals at the free article directory located at: http://www.techcentralpublishing.com --- END ARTICLE --- Get HTML or TEXT Copy-and-Paste Versions Of This Article at: http://thePhantomWriters.com/free_content/db/p/targeted-vs-untargeted-traffic.shtml#get_code ..................................... TERMS OF REPRINT - Publication Rules (Last Updated: May 11, 2006) Our TERMS OF REPRINT are fully enforcable under the terms of: The Digital Millennium Copyright Act http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR: ..................................... *** Digital Reprint Rights *** * If you publish this article in a website/forum/blog, You Must Set All URL's or Mailto Addresses in the body of the article AND in the Author's Resource Box as Hyperlinks (clickable links). * Links must remain in the form that we published them. Clean links should point to the Author's links without redirects having been inserted into the copy. * You are not allowed to Change or Delete any Words or Links in the Article or Resource Box. Paragraph breaks must be retained with articles. You can change where the paragraph breaks fall, but you cannot eliminate all paragraph breaks as some have chosen to do. * Email Distribution of this article Must be done through Opt-in Email Only. No Unsolicited Commercial Email. * You Are Allowed to format the layout of the article for proper display of the article in your website or in your ezine, so long as you can maintain the author's interests within the article. * You may not use sentences from this article as an input for any software that steals sentences from others in order to build an article with software. The copyright on this article applies to the "WHOLE" article. *** Author Notification *** We ask that you notify the author of publication of his or her work. Trey Pennewell can be reached at: [email protected] *** Print Publication Reprint Rights *** If you desire to publish this article in a PRINT publication, you must contact the author directly for Print Permission at: mailto:[email protected] ..................................... If you need help converting this text article for proper hyperlinked placement in your webpage, please use this free tool: http://thephantomwriters.com/link-builder.pl ===================================================================== ABOUT THIS ARTICLE SUBMISSION http://thePhantomWriters.com is a paid article distribution service. thePhantomWriters.com and Article-Distribution.com are owned and operated by Bill Platt of Stillwater, Oklahoma USA. Learn more about our article distribution services by visiting: http://thephantomwriters.com/x.pl/tpw/info/article-distribution/index.html The content of this article is solely the property and opinion of its author, Trey Pennewell http://www.LinksAndTraffic.com --------------------------------------------------------------------- XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX ---------------------------------------------------------------------
