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Why You Should Edit Teleseminar Recordings - and How

Article Description:
====================

For years, I led single-session teleseminars and sold them as
products without doing any audio editing. When I shifted from
offering one-off teleclasses to multi-session classes, however, I
raised my standards.


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508 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-01-15 11:24:00

Written By:     Marcia Yudkin
Copyright:      2009
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Why You Should Edit Teleseminar Recordings - and How
Copyright (c) 2009 Marcia Yudkin
Creative Marketing Solutions
http://www.yudkin.com/teleteach.htm



For years, I led single-session teleseminars and sold them as
products without doing any audio editing. The recording service I
was using created the recordings for me so they started with my
"Hello" and ended after my "Goodbye," and contained
everything that happened in between.

When I shifted from offering one-off teleclasses to multi-session
classes, however, I raised my standards. After all, people were
paying $795 to $997 now and not just $39.95. And once I
experienced how easy audio editing can be, I was no longer
willing to deliver unedited audios to paying customers. It took
me all of 10 minutes to learn the basic moves needed to polish an
audio recording - and I am not a "techie"!

What I do now is retain the spontaneity of a teleclass, which
resembles either a radio talk show or an informal lecture,
depending on whether there's just one speaker or two. But as far
as I can with my elementary knowledge of audio editing, I also do
the following:

 * Delete distracting beeps, coughs and static.

 * Cut at least some of the "ums" or other vocal filler.

 * Even out volume differences between speakers, making the soft
voices louder and the loud ones less jarring.

 * Eliminate questions and answers that derail the flow of the
session, like, "Sorry, I came late, can you repeat such and
such?"

Make sure you check and make sure that the audio track plays in
both stereo channels. Otherwise someone listening on earphones
hears the sound only in one ear. I have returned two audio
products for refunds because of this flaw - which is simple to
fix during the editing process if you take a few moments to do
so.

Just a little more advanced in technique is adding a musical
intro and outro. (The latter usually matches the former and goes
at the end of the audio file.) To stay on the right side of the
law, don't use snippets from commercial CDs for this. Instead,
search for "royalty free music" and follow the terms of use
imposed by its originator or vendor.

Once you know your way around audio editing, you can also easily
combine recordings, substitute parts of recordings or split a
long teleseminar session into smaller pieces that you parcel out
a day at a time in an autoresponder or on a blog. The
possibilities are endless!

Audacity, a widely acclaimed audio editing program, is not only
extremely easy to use but also free. Look for it at
http://audacity.sourceforge.net. I use Wavepad, another free
audio editing program, available at http://nch.com.au/wavepad. If
you're familiar with highlighting and moving text around a
document by cutting and pasting, you'll catch on very quickly to
the fundamentals of audio editing. Save your edited audio files
as MP3s and you have a product that's a cut above those who
distribute unedited teleseminar recordings.

Customers usually won't demand their money back if you skip
editing, but they definitely are more likely to buy again if you
put some time and care into preparation of your recording. 




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Veteran teleseminar presenter Marcia Yudkin specializes in high-
ticket, high-value teleteaching courses.  To find out more about 
your teleseminar options, download a complimentary copy of "66 
Ways to Use Teleseminars to Promote Your Business or Your Cause,"
go to http://www.yudkin.com/teleteach.htm . Discover how to plan,
promote and deliver profitable teleseminars, whether you're an 
entrepreneur, business or health professional, nonprofit
organization or corporate marketer.


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