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Article Title:
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Finance: More Than Number Crunchers

Article Description:
====================

In businesses I've observed, Finance departments often face
silent derision or disrespect. Part of it is an us-versus-them
mentality that comes out of the front office staff who feel their
jobs are more difficult because they deal with customers
(compared to Finance, who deal with numbers).


Additional Article Information:
===============================

678 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-03-10 11:24:00

Written By:     Heather Villa, CMA, MBA, MSM
Copyright:      2009
Contact Email:  mailto:[email protected]



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Finance: More Than Number Crunchers
Copyright (c) 2009 Heather Villa, CMA, MBA, MSM
IAC Professionals
http://www.iacprofessionals.com



If you were to dissect the culture of a business, and you ask
various people in an organization what the real roles of each
department are, you'll find the well-known dichotomy between
"front office" and "back office" operations.

Front office staff are the people who deal with customers. They
might be the customer service department, the sales department,
and sometimes the marketing department (depending on how involved
the marketing department is in the sales cycle). Back office
staff are usually the admin assistants, HR, and the killjoy of
all businesses - the Finance department.

In businesses I've observed, Finance departments often face
silent derision or disrespect. Part of it is an us-versus-them
mentality that comes out of the front office staff who feel their
jobs are more difficult because they deal with customers
(compared to Finance, who deal with numbers).

Unfortunately, this view is supported by management at all levels
that give Finance the nasty job of accounts receivable, the
inputting-heavy job of accounts payable, and the dull job of
budget forecasting.

But it doesn't have to be this way! Finance departments
shouldn't be relegated to the back office in the hopes that
their sharp pencils won't poke a customer in the eye! Finance
departments can and should play a far more important role in the
organization. Here are some ideas:

POSSIBILITY 1: Finance should be more about business strategy
than number prophecy. When the Finance department hounds the
sales managers to get in their budgets and then turns them around
for a final target budget for the year, their role is reduced to
mere numerical interpreter. But what if Finance sat down with
sales and talked to them about how their numbers connected to
expected outcomes? And then, what if Finance sat down with the
executives of the company and actually worked out a forecast that
was tied to what the market was anticipating! Imagine a world
where Finance's numbers were more than just a spreadsheet that
gets pulled out at every quarterly review.

POSSIBILITY 2: Finance should be more about opportunity. Many
sales managers have some limited view into which customers are
sending business. But the view isn't always perfect. Or
complete. Finance should get involved to show how a customer is
really impacting the business' bottom line. If Finance and Sales
talked to each other, Sales might be shocked to discover that
their biggest client is actually less valuable than expected
because of the amount of work involved in keeping them as
clients, or they might discover that a seemingly profitable
client isn't profitable at all because their receivables get
very, very old. Imagine a world where the Finance department can
relate true business impacting information to Sales to tell them
which opportunities are truly the most profitable.

POSSIBILITY 3: Finance should be selling, too. When Finance gets
the job of following up on accounts receivables, they can
potentially do more harm than good. Finance people are highly
skilled at numbers, and they might be good "people-oriented"
staff, but they are rarely trained in the art of sales. However,
when a Finance person, tasked with accounts receivables, gets
adequate training in receivables AND customer service AND sales,
their success rate at getting the receivables paid can increase,
but so will their success rate at winning more business.

There are so many more opportunities, too. Businesses should be
using their accounts payable list as a prospecting list. They
should be temporarily swapping roles between Finance and Sales
for brief "see-how-the-other-side-does-it" days to enable new
appreciation and new connections. Finance should sit in on sales
calls to see why Sales sometimes feels like they need to bend the
rules to close the deal (and Sales should shadow the work of
Finance so they know what work needs to happen at the backend if
they don't assess risk adequately during the sale).

The bottom line for businesses should not be derived from a
cloistered Finance department. Instead, a business can uncover
new and exciting opportunities when it makes its Finance
department an integral part of the entire business.






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Heather Villa's professional philosophy is that her 
role in the success of others will ultimately bring 
about her own success. Whether she is working from 
an advanced accounting or challenging marketing angle, 
offering guidance in development, organization, 
supervision, or administration, Heather makes sure that 
her clients get accurate answers from a professional 
that they can depend on. As CEO of IAC Professionals 
(http://www.iacprofessionals.com), Heather instituted 
a company-wide philosophy of professional and personal 
integrity, and IAC soared. Would you like to find out how 
Heather Villa can help drive your business toward greater 
success? http://www.hireheathervilla.com


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