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Free and Easy Link Building Tips

Article Description:
====================

Okay, you're the proud mama or papa to your brand new website.
Now what? This isn't like the movies - just because you built it
doesn't mean they'll come. The Internet is a huge limitless
space with ever-growing numbers of websites. You are just one
small website among millions. How will anybody ever find you? How
do you become visible?


Additional Article Information:
===============================

897 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-07-15 12:36:00

Written By:     Enzo F. Cesario
Copyright:      2009
Contact Email:  mailto:[email protected]



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Free and Easy Link Building Tips
Copyright (c) 2009 Enzo F. Cesario
BrandSplat
http://www.Brandsplat.com/



Okay, you're the proud mama or papa to your brand new website.
Now what? This isn't like the movies - just because you built it
doesn't mean they'll come. The Internet is a huge limitless
space with ever-growing numbers of websites. You are just one
small website among millions. How will anybody ever find you? How
do you become visible? Right now, you just exist out in the web,
untethered. You need to become visible when someone searches for
you and one way to become visible to people is to become visible
to search engines. And one way to become visible to search
engines such as Google, Yahoo, or MSN is for your site to be
tethered, or linked to other sites.

If you've spent any time reading Internet marketing blogs you
know that link building is a huge part of a marketing campaign.
Backlinks - links that point to your website - are a major factor
in determining your popularity or ranking with the search
engines. And of course, just like in high school, you want to be
popular.

You can buy your way into links, but here we're talking about a
few free and easy ways. An obvious and natural way to build links
is through content. When you start a link-building campaign for
your new website, focus on attracting links that will add value
for your website visitors and best represent your most important
keywords too. It is invaluable to have visitors go to your site
and share your content.

Here are a few easy and mostly free ways to build links for your
website.

Blog-Based Link Building

One way to get natural links back to your website is by setting
up a blog for your company. Make sure you network online with
other blogs that complement yours. If you share industry news and
have useful and relevant content, you'll attract links.
Reference other bloggers in your content and link to other blogs
in your industry.

For blogs, content is extremely important. Every time you add
words to your blog or website, you are presenting yourself to a
potentially huge audience. How does your blog's content reflect
your company? This content could be the page that carries your
company's name around the Internet world. Cheap content is just
that - cheap. Create content that people want to read and that
will make them come back again and again.

Reviewing products and services and posting those reviews on
other sites is another way to build links. Your honest
evaluations and smart opinions can also build your reputation as
an expert in your field.

Link Building with Social Media

Another way to build natural links to your website is through
social media sites like Facebook, LinkedIn, MySpace and Twitter.
These sites allow you to set up a user profile where you can add
information about you and your company including a link to your
website.

Some sites, Facebook for example, also have a way to promote your
business with a page, ad or group. Just keep in mind that there
are good ways and bad ways to promote your business on social
sites and you should observe proper etiquette when you do.

Link Building with Organizations and Directories

If your industry has professional organizations or associations
that you belong to, check with them and see if they have an
online directory with links to member sites. They may or may not
charge a fee for this. If they do, it shouldn't be much.

Check with your local Chamber of Commerce or Better Business
Bureau. Links from sites like these can be very helpful. Check
with other local businesses and organizations that have lists of
businesses and request links from them, too.

Online directories are another opportunity to look into. Yahoo!
Directory is a good one. If your business is in a specific
geographical area, you might also find some local directories to
submit to that will boost your local visibility.

Links from Charities or Non-profits

If your company makes charitable donations to organizations and
non-profits, see if they have a "donors" list on their website
and ask if they will link to your website.

Links from Press Releases

Has your business just started or have you just launched a new
product? A press release is a great idea to announce your news.
There are quite a few press release distribution services
available and some have a free first time offer.

Links from Partners

If your website offers information about other partner websites
like business directories, you should make sure to use all your
linking potential. You could have a badge that your partner could
put on their site linking to you and one for your site that links
to theirs.

If you have an RSS feed or a widget on your site that has good
value to visitors, those can be taken from your website and
displayed on another person's website, linking back to your
site.

The Internet is constantly evolving and there are thousands of
ways to build links. Look around at other websites and see what
they have and how they work. Look at your business, think outside
the box and you might come up with other ways to develop links.
If it all seems like too much, there are many online consulting
companies that can help with link building, SEO optimization and
brandcasting.






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Enzo F. Cesario is a Copywriter and co-founder of Brandsplat 
(http://www.Brandsplat.com/), the only online marketing and 
advertising company employing Brandcasting, the most effective 
way to brand your company on the web.  Brandcasting uses 
informative content and state-of-the-art internet distribution 
and optimization to build links and drive the right kind of 
traffic to your website. The approach is simple, highly effective
and affordable. Learn more at: http://www.Brandsplat.com/ 
and http://www.brandsplatblog.com/


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