Free-Reprint Article Written by: Marcia Yudkin See Terms of Reprint Below.
***************************************************************** * * This email is being delivered directly to members of the group: * * [email protected] * ***************************************************************** We have moved our TERMS OF REPRINT to the end of the article. Be certain to read our TERMS OF REPRINT and honor our TERMS OF REPRINT when you use this article. Thank you. This article has been distributed by: http://Article-Distribution.com Helpful Link: The Digital Millennium Copyright Act - Overview http://www.gseis.ucla.edu/iclp/dmca1.htm --------------------------------------------------------------------- Article Title: ============== Have You Outgrown the Company Name You Started With? Renaming Tips Article Description: ==================== The second most common reason my firm gets hired for renaming is that the company has outgrown its original name in some way. If this applies to you, here's how to proceed so you end up with a company name you can live and grow with for many years. Additional Article Information: =============================== 575 Words; formatted to 65 Characters per Line Distribution Date and Time: 2009-07-30 13:36:00 Written By: Marcia Yudkin Copyright: 2009 Contact Email: mailto:[email protected] Marcia Yudkin's Picture URL: http://www.thephantomwriters.com/client-img/marcia-yudkin.jpg For more free-reprint articles by Marcia Yudkin, please visit: http://www.thePhantomWriters.com/recent/author/marcia-yudkin.html ============================================= Special Notice For Publishers and Webmasters: ============================================= If you use this article on your website or in your ezine, We Want To Know About It. Use the following URL to let us know where you have used this article, and we will include a link to your website on thePhantomWriters.com: http://thephantomwriters.com/notify.php?id=6894&p=load HTML Copy-and-Paste and TEXT Copy-and-Paste Versions Of Article Are Available at: http://thePhantomWriters.com/free_content/db/y/company-renaming-tips.shtml#get_code --------------------------------------------------------------------- Have You Outgrown the Company Name You Started With? Renaming Tips Copyright (c) 2009 Marcia Yudkin Creative Marketing Solutions http://www.yudkin.com/ Although the most common reason clients come to my company for a new business name is a stern warning letter they've received from a law firm charging trademark infringement, the second most common reason for renaming is that the company has outgrown its original name in some way. If this applies to you, here's how to proceed so you end up with a company name you can live and grow with for many years. Perhaps you've outgrown your original name geographically. If you were River Valley Plumbing and now your service area extends far beyond River Valley in two directions, that is indeed a valid reason for finding a new name. Just remember that the new name does not also have to be a geographical name. Think about whether there's something you particularly want your company to be known for, such as environmentally friendly supplies or fast emergency service. If so, those can be the themes around which you build your new name. Or perhaps you've outgrown the specialty indicated in your original company name. For instance, you launched the business as Senior At-Home Care, but now you serve all ages and run errands in addition to providing personal care assistance. Here too, don't assume your new name has to focus on exactly what your company does. Instead, you might look for a name that evokes the benefit of your work - that you eliminate the frustrations of daily life, that you promote independence for frail or disabled people, and so on. To get started with your renaming, identify the business goals and objectives that you want the new name to meet. Who is the target market? How can you best position yourselves vis-à-vis present and future competitors? What qualities do your ideal customers tend to appreciate most when they find you? Are new clients typically looking for you in the Yellow Pages (where it would be good to be near the beginning of the alphabet), online (where you need a name that's easy to spell and remember), or through word of mouth (where memorability is most important)? Second, what kind of statement do you want to make about your company? How do you want to be perceived? Would a cute name help or hinder you? Would a practical, matter-of-fact name be better than a humorous, attention-getting one? Third, brainstorm a couple of dozen possible names. Along with this article, you'll find a link to a free brainstorming guide for company names. Keep the brainstorming going for several days, because each time you come back to your list after being away from it, you'll get additional ideas. Fourth, go back to the business goals and objectives you identified and use them to screen your list of possible names. Cross off those that are off target, and highlight the ones that get across your desired message best. Select your top three company name candidates. Last, perform a legal check with the assistance of an attorney to find out whether your top three choices are legally okay. Very often, this step reveals that one or more of the names you were excited about would make you legally vulnerable for one reason or another and have to be eliminated from your list. Now you're in a position to make a final decision. Make sure the name you choose contains room for further growth, since that's the reason you were looking for a new company name to begin with! --------------------------------------------------------------------- Marcia Yudkin is Head Stork of Named At Last, a company that brainstorms creative business names, product names and tag lines for clients. For a systematic process of coming up with an appealing and effective name or tag line, download a free copy of "19 Steps to the Perfect Company Name, Product Name or Tag Line" at http://www.namedatlast.com/19steps.htm --- END ARTICLE --- Get HTML or TEXT Copy-and-Paste Versions Of This Article at: http://thePhantomWriters.com/free_content/db/y/company-renaming-tips.shtml#get_code ..................................... TERMS OF REPRINT - Publication Rules (Last Updated: May 11, 2006) Our TERMS OF REPRINT are fully enforcable under the terms of: The Digital Millennium Copyright Act http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR: ..................................... *** Digital Reprint Rights *** * If you publish this article in a website/forum/blog, You Must Set All URL's or Mailto Addresses in the body of the article AND in the Author's Resource Box as Hyperlinks (clickable links). * Links must remain in the form that we published them. Clean links should point to the Author's links without redirects having been inserted into the copy. * You are not allowed to Change or Delete any Words or Links in the Article or Resource Box. Paragraph breaks must be retained with articles. You can change where the paragraph breaks fall, but you cannot eliminate all paragraph breaks as some have chosen to do. * Email Distribution of this article Must be done through Opt-in Email Only. No Unsolicited Commercial Email. * You Are Allowed to format the layout of the article for proper display of the article in your website or in your ezine, so long as you can maintain the author's interests within the article. * You may not use sentences from this article as an input for any software that steals sentences from others in order to build an article with software. The copyright on this article applies to the "WHOLE" article. *** Author Notification *** We ask that you notify the author of publication of his or her work. Marcia Yudkin can be reached at: [email protected] *** Print Publication Reprint Rights *** If you desire to publish this article in a PRINT publication, you must contact the author directly for Print Permission at: mailto:[email protected] ..................................... If you need help converting this text article for proper hyperlinked placement in your webpage, please use this free tool: http://thephantomwriters.com/link-builder.pl ===================================================================== ABOUT THIS ARTICLE SUBMISSION http://thePhantomWriters.com is a paid article distribution service. thePhantomWriters.com and Article-Distribution.com are owned and operated by Bill Platt of Stillwater, Oklahoma USA. Learn more about our article distribution services by visiting: http://thephantomwriters.com/x.pl/tpw/info/article-distribution/index.html The content of this article is solely the property and opinion of its author, Marcia Yudkin http://www.yudkin.com/ --------------------------------------------------------------------- XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX --------------------------------------------------------------------- ------------------------------------ *-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-* To have your article appear in this distribution list, you must absolutely be a client of thePhantomWriters. We offer a paid article distribution service, and this is one of the more than 60 groups where we submit our client articles. To learn more about our program, visit: http://thePhantomWriters.com/x.pl/tpw/index.htmYahoo! Groups Links <*> To visit your group on the web, go to: http://groups.yahoo.com/group/thePhantomWriters/ <*> Your email settings: Individual Email | Traditional <*> To change settings online go to: http://groups.yahoo.com/group/thePhantomWriters/join (Yahoo! ID required) <*> To change settings via email: mailto:[email protected] mailto:[email protected] <*> To unsubscribe from this group, send an email to: [email protected] <*> Your use of Yahoo! Groups is subject to: http://docs.yahoo.com/info/terms/
