Free-Reprint Article Written by: Enzo F. Cesario See Terms of Reprint Below.
***************************************************************** * * This email is being delivered directly to members of the group: * * [email protected] * ***************************************************************** We have moved our TERMS OF REPRINT to the end of the article. Be certain to read our TERMS OF REPRINT and honor our TERMS OF REPRINT when you use this article. Thank you. This article has been distributed by: http://Article-Distribution.com Helpful Link: The Digital Millennium Copyright Act - Overview http://www.gseis.ucla.edu/iclp/dmca1.htm --------------------------------------------------------------------- Article Title: ============== Brand Awareness and the Fundamentals of Brandcasting Article Description: ==================== For a company to become well known in the online world, you might think that they would have to spend a large amount of money. While marketing budgets of leading companies are extensive, many effective online branding strategies can easily be achieved with nothing more than creativity and determination. Additional Article Information: =============================== 785 Words; formatted to 65 Characters per Line Distribution Date and Time: 2009-07-31 11:24:00 Written By: Enzo F. Cesario Copyright: 2009 Contact Email: mailto:[email protected] For more free-reprint articles by Enzo F. Cesario, please visit: http://www.thePhantomWriters.com/recent/author/enzo-f_-cesario.html ============================================= Special Notice For Publishers and Webmasters: ============================================= If you use this article on your website or in your ezine, We Want To Know About It. Use the following URL to let us know where you have used this article, and we will include a link to your website on thePhantomWriters.com: http://thephantomwriters.com/notify.php?id=6907&p=load HTML Copy-and-Paste and TEXT Copy-and-Paste Versions Of Article Are Available at: http://thePhantomWriters.com/free_content/db/c/brand-awareness-fundamentals.shtml#get_code --------------------------------------------------------------------- Brand Awareness and the Fundamentals of Brandcasting Copyright (c) 2009 Enzo F. Cesario BrandSplat http://www.Brandsplat.com/ For a company to become well known in the online world, you might think that they would have to spend a large amount of money. While marketing budgets of leading companies are extensive, many effective online branding strategies can easily be achieved with nothing more than creativity and determination. You have a good brand if people can recall your product or service from memory. You want them to trust you and think of you and your website before they think about any competitors. Branding isnÕt just for big businesses; small businesses, especially those with an online presence, canÕt afford not to start some kind of brand awareness campaign. There is no shortcut to branding success. If you take a look at some of the sales promises made today, you would think that all you need to do to make millions is to launch a website and use free search engine submission services. These kinds of tactics donÕt give you the whole truth. Brand awareness, or brandcasting, is a strategy that will define a company, show how it is unique, while creating a comfort level in the potential customer. A large part of branding is being consistent in everything about your company. This includes the companyÕs message and vision, the website, the employees, and even the packaging. Who are you and what are your values? All this takes time and vision. Before even starting to get your brand out there, you should develop a winning slogan and logo. These will be the first things remembered by the public. If you hear the word McDonaldÕs, you will see the Golden Arches in your mind; if you hear KFC, the Colonel will present himself, if MSN is mentioned, it is reasonable to see the fluttering of a butterfly. Defining a simple, two or three tone image that can be inexorably linked with your company can be extremely powerful. While this is fundamental to both successful offline and online branding strategies, it is important not to forget the actual development of your brand. You might have an excellent logo, but consistent failure in delivery of customer service can take its toll. Your brand and your message should focus on your clients and not on you. Customer benefits that are consistent with your marketing message will get you increased sales. Your website should be an integral part of your brand as well. It should incorporate the promise you are making to your customers. Remember that customers make their decisions to purchase based on friend and family recommendations,advertising and experience. Building a brand is like building a reputation. Companies interested in long-term success must invest in creating a targeted brand experience for their customers. While providing great customer service will help your reputation, customer service does not always have to be in the form of responding well to queries. Be proactive; FAQs and well-targeted, well-researched help guides on your website are immensely powerful in garnering a strong reputation. Use article marketing to its fullest advantage to leverage your position as an expert in your field. Beware of online gimmicks, though. Many companies have seen a surge in business through competitions and contests. But these numbers are impossible to maintain once the offer is over. Use them sparingly, and tie them in with press releases and long lasting deals. Whether large or small, local or global, social networking can be your key to the successful implementation of online branding strategies. If you have something to say, be it a product launch or exciting development, put a teaser on your social page. People will take the bait. In much the same way, you can create a blog for your company. Twitter can also be a great way to use a short, snappy sentence to announce a new online initiative. Many companies have made the mistake of trying to differentiate between their online marketing campaigns, and their offline equivalents. This couldn't be more wrong. Your customers exist in the Real World. Use the reliable marketing double-hitter (where online and offline branding strategies are in complete unison). Indeed, offline advertising can drive your online commerce significantly, if tailored well. Long before the economic crash of late 2008 hit us; competition in the world of e-commerce was becoming ever more ruthless. However, as a result of the global recession, many companies are looking to the net to not only push forward, but also to survive the storm. Online shopping is actually on the increase, as people rein themselves in and limit their impulse purchases. They do this by not visiting the malls, and keeping away from temptation. Take advantage of this by creating an online brandcasting strategy so you can see more traffic on your website. --------------------------------------------------------------------- Enzo F. Cesario is a Copywriter and co-founder of Brandsplat. Brandcasting uses informative content and state-of-the-art internet distribution and optimization to build links and drive the right kind of traffic to your website. Go to http://www.Brandsplat.com/ or visit our blog at: http://www.brandsplatblog.com/ --- END ARTICLE --- Get HTML or TEXT Copy-and-Paste Versions Of This Article at: http://thePhantomWriters.com/free_content/db/c/brand-awareness-fundamentals.shtml#get_code ..................................... TERMS OF REPRINT - Publication Rules (Last Updated: May 11, 2006) Our TERMS OF REPRINT are fully enforcable under the terms of: The Digital Millennium Copyright Act http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR: ..................................... *** Digital Reprint Rights *** * If you publish this article in a website/forum/blog, You Must Set All URL's or Mailto Addresses in the body of the article AND in the Author's Resource Box as Hyperlinks (clickable links). * Links must remain in the form that we published them. Clean links should point to the Author's links without redirects having been inserted into the copy. * You are not allowed to Change or Delete any Words or Links in the Article or Resource Box. Paragraph breaks must be retained with articles. You can change where the paragraph breaks fall, but you cannot eliminate all paragraph breaks as some have chosen to do. * Email Distribution of this article Must be done through Opt-in Email Only. No Unsolicited Commercial Email. * You Are Allowed to format the layout of the article for proper display of the article in your website or in your ezine, so long as you can maintain the author's interests within the article. * You may not use sentences from this article as an input for any software that steals sentences from others in order to build an article with software. The copyright on this article applies to the "WHOLE" article. *** Author Notification *** We ask that you notify the author of publication of his or her work. Enzo F. Cesario can be reached at: [email protected] *** Print Publication Reprint Rights *** If you desire to publish this article in a PRINT publication, you must contact the author directly for Print Permission at: mailto:[email protected] ..................................... If you need help converting this text article for proper hyperlinked placement in your webpage, please use this free tool: http://thephantomwriters.com/link-builder.pl ===================================================================== ABOUT THIS ARTICLE SUBMISSION http://thePhantomWriters.com is a paid article distribution service. thePhantomWriters.com and Article-Distribution.com are owned and operated by Bill Platt of Stillwater, Oklahoma USA. Learn more about our article distribution services by visiting: http://thephantomwriters.com/x.pl/tpw/info/article-distribution/index.html The content of this article is solely the property and opinion of its author, Enzo F. Cesario http://www.Brandsplat.com/ --------------------------------------------------------------------- XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX --------------------------------------------------------------------- ------------------------------------ *-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-* To have your article appear in this distribution list, you must absolutely be a client of thePhantomWriters. We offer a paid article distribution service, and this is one of the more than 60 groups where we submit our client articles. To learn more about our program, visit: http://thePhantomWriters.com/x.pl/tpw/index.htmYahoo! Groups Links <*> To visit your group on the web, go to: http://groups.yahoo.com/group/thePhantomWriters/ <*> Your email settings: Individual Email | Traditional <*> To change settings online go to: http://groups.yahoo.com/group/thePhantomWriters/join (Yahoo! ID required) <*> To change settings via email: mailto:[email protected] mailto:[email protected] <*> To unsubscribe from this group, send an email to: [email protected] <*> Your use of Yahoo! Groups is subject to: http://docs.yahoo.com/info/terms/
