A Free-Reprint Article Written by: Nancy Fraser 

Article Title: 
How to Become a Successful Entrepreneur

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Article Description:
When someone starts a business they often struggle with how
to differentiate their business from the competition. You
would be surprised at how many decide that being easier to
work with is their differentiation. The kicker is their
definition of being easier to work with... it usually
involves giving up rights.


Additional Article Information:
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532 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-08-27 10:48:00

Written By:     Nancy Fraser
Copyright:      2009
Contact Email:  mailto:[email protected]



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How to Become a Successful Entrepreneur
Copyright (c) 2009 Nancy Fraser
Nota Bene Consulting
http://www.notabenemarketing.com



Ask the question, "Why did you start your business?" and many
entrepreneurs will say, "to have more freedom".

Ask them if they achieved it and many will say that its not quite
what they expected.

When someone starts a business they often struggle with how to
differentiate their business from the competition. You would be
surprised at how many decide that being easier to work with is
their differentiation.

The kicker is their definition of being easier to work with... it
usually involves giving up rights.

If you decide to "run without rules", what do you think your
work week will look like?

"To enjoy freedom, if the platitude is pardonable, we have of
course to control ourselves. We must not squander our powers,
helplessly and ignorantly, squirting half the house in order to
water a single rose-bush; we must train them, exactly and
powerfully, here on the very spot." -- Virginia Woolf

Imagine you have a fully booked week and have actually had to
turn business away because you have no time left to
schedule....it's Monday morning and you are waiting for your
10am appointment; they are a no show. You are thinking of your
next client appointment, scheduled for 1pm, when they phone and
cancel. Suddenly your full day is wide open enough to drive a
semi through. Even if your week gets better you have still lost
the income from your Monday appointments and once the time is
gone ...it's gone.

Apply that same scenario to your invoicing and collections. You
do the work or sell the goods, send out invoices and people pay
whenever it works for them. In this case the never, never plan
doesn't mean paying forever, it might mean never paying. It's
hard for you to pay your bills with promises; it's also hard to
eat or support a family.

When you worked for someone else, you followed the rules and
structure they set up to manage their business. You may have
thought some of their rules were silly and ineffectual but you
followed them because you had to.

Who knew that structure, a few rules so that everyone knows what
is expected; you, your employees and your customers would put
everyone more at ease.

Achieve freedom in your own business, not by a lack of rules, but
by setting rules that make sense to you. Rules and procedures,
how boring eh!

The daily challenges you run into in business provide the clues
to systems that will save time and money.

What kind of system could you put in place to ensure clients take
their appointments as seriously as you do?

When do you prepare in invoice? When do you send it?

Does the client understand your expectation re payment and what
will happen if payment is not received within a specific window
after the invoice is tendered?

If you aren't paid within the time frame you expected, what is
your first step...and second and third? And when do you take
these actions?

Spend your time doing business instead of rethinking your actions
each time you have a problem...a problem that may have been the
same problem you had last month and the month before. 




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Nancy Fraser of Nota Bene Consulting, works with entrepreneurs, 
small businesses and independent professionals internationally 
providing business and marketing know-how, web development and 
online marketing services. Free marketing tips and the free 
report, "Advertising Tips for Results Your Momma Would Be 
Proud Of" at: http://www.notabenemarketing.com


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