A Free-Reprint Article Written by: Scott Bywater Article Title: The Puppy Dog Close
See TERMS OF REPRINT to the end of the article. Article Description: The look of joy on a little boy's face taught a very important lesson about selling to your audience. This article will teach you the usefulness and the technique of the Puppy Dog Close. Additional Article Information: =============================== 336 Words; formatted to 65 Characters per Line Distribution Date and Time: 2009-10-27 10:12:00 Written By: Scott Bywater Copyright: 2009 Contact Email: mailto:[email protected] Scott Bywater's Picture URL: http://www.copywritingthatsells.com.au/images/scott2.jpg For more free-reprint articles by Scott Bywater, please visit: http://www.thePhantomWriters.com/recent/author/scott-bywater.html ============================================= Special Notice For Publishers and Webmasters: ============================================= HTML Copy-and-Paste and TEXT Copy-and-Paste Versions Of Article Are Available at: http://thePhantomWriters.com/free_content/db/b/puppy-dog-close.shtml#get_code --------------------------------------------------------------------- The Puppy Dog Close Copyright (c) 2009 Scott Bywater Copywriting That SELLS http://www.copywritingthatsells.com.au/ On Friday, my three year old son's cubby house, slippery dip and sandpit arrived and was erected in our backyard. The look on his face was one of absolute delight... surprise... shock and happiness all rolled into one. All he wanted to do all weekend was hop on it. And when his cousins came over to our place yesterday, they had the time of their life. Now my wife and I ummed and aahed about whether or not to get this cubby house or not. It was virtually double the price of the others we looked at. But it had other benefits such as being non-toxic and having aesthetic appeal. Now after we received it, it got me thinking: What would I do if I was selling these little cubby houses. And the thought came to me: Is there any way in the world that I would send it back? Obviously, the answer is no. My son loves it. His friends love it. It looks great. There's no way in the world it's going anywhere. And I imagine the story is the same for everyone else who buys it. And that's why if I was running a company like this, I would use a "puppy dog close" to secure the sale. So how does a "puppy dog" close work. It goes like this: take the puppy for a week. If you don't like it, send it back. If you like it, then pay me our agreed amount. Makes sense, right. I mean obviously you would need to ensure you were targeting the right market, do credit checks and ensure your potential client could afford the product. But that's how I would close the sale on a product like that. It wouldn't work in some industries. But it would work for selling cars. It would work for selling boats. It would work for selling bikes. Ask yourself: could it work for your business? And if you answered yes, think of how you can apply this strategy today. --------------------------------------------------------------------- Scott Bywater is an advertising copywriting expert and the author of Cash-Flow Advertising. 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If you need help converting this text article for proper hyperlinked placement in your webpage, please use this free tool: http://thephantomwriters.com/link-builder.pl ***************************************************************** * * This email is being delivered directly to members of the group: * * [email protected] * ***************************************************************** ===================================================================== ABOUT THIS ARTICLE SUBMISSION http://thePhantomWriters.com is a paid article distribution service. thePhantomWriters.com and Article-Distribution.com are owned and operated by: Bill Platt 3010 E Raintree Stillwater, Oklahoma USA 74074 Learn more about our article distribution services by visiting: http://thephantomwriters.com/x.pl/tpw/info/article-distribution/index.html The content of this article is solely the property and opinion of its author, Scott Bywater http://www.copywritingthatsells.com.au/ --------------------------------------------------------------------- XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX ---------------------------------------------------------------------
