A Free-Reprint Article Written by: Scott Bywater 

Article Title: 
Curing Versus Healing

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Article Description:
I picked up an article about healing and curing. The problem
with most businesses that I see is that they only do
something when they need a cure (just like me with the
chiropractor).


Additional Article Information:
===============================

324 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-10-29 11:15:00

Written By:     Scott Bywater
Copyright:      2009
Contact Email:  mailto:[email protected]


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Curing Versus Healing
Copyright (c) 2009 Scott Bywater
Copywriting That SELLS
http://www.copywritingthatsells.com.au/



On Thursday night, I had some really bad back pain. So on Friday
I went to my chiropractor.

No big deal she said... cracked me a few times... and sent me on
my way with the thoughts...

"Just come more often to get your maintenance."

Now while I was there I picked up an article about healing and
curing.

And here are their definitions as laid out by Natural Wisdom
Australia

"Curing" involves removing symptoms, treating a part of the
body, or controlling a process.

"Healing" involves helping people to become more whole and
function at a higher level.

The problem with most businesses that I see is that they only do
something when they need a cure (just like me with the
chiropractor).

For instance, when they are short on customers they decide they
need to advertise.

Or when they have a slow month they call in a consultant.

Or whatever.

It's all emergency based marketing.

But why not decide today to heal your business so that the
emergencies don't pop up all of the time?

Why not make your business more whole so you can function at a
higher level?

Why not set up some systems today which will ensure you'll NEVER
have to worry about where your next lead is coming from.

It could be a flyer.

It could be a lead generation web site.

It could be an advertisement.

It could be a telemarketing system to follow up existing
customers.

It could be a strategy to get bigger customers.

It could be a social networking strategy.

But do it now. Because just like I had to suffer through pain
because I didn't focus on healing my back and staying on top of
things before I needed to... if you don't take action and
develop a lead generation strategy which virtually guarantees
your phone will be ringing all of the time... your business is
going to suffer some pain as well. 




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will show you copywriting and marketing strategies which could 
have you getting new clients within just a couple of days. 


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