A Free-Reprint Article Written by: Scott Bywater 

Article Title: 
Happy Holidays (Hold Onto The Slippery Fish)

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Article Description:
This is not the normal way you would open up a Christmas
message, but I think it's really important for all of us to
pay attention, particularly at this time.


Additional Article Information:
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553 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-12-29 16:00:00

Written By:     Scott Bywater
Copyright:      2009
Contact Email:  mailto:[email protected]


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Happy Holidays (Hold Onto The Slippery Fish)
Copyright (c) 2009 Scott Bywater
Copywriting That SELLS
http://www.copywritingthatsells.com.au/



I nearly died yesterday.

I was walking across the road and a P plater came flying down the
road well over the speed limit and nearly collected me.

In fact, if I hadn't looked up and stopped at the exact time I
did, I might not be writing this message to you today.

Admittedly, I was walking while on my mobile phone and not paying
as much attention to what I was doing as I should have been.

Now that's not the normal way you would open up a Christmas
message, but I think it's really important for all of us to pay
attention, particularly at this time.

Because things really can happen in an instant, can't they?

Every year, we hear stories about babies and toddlers falling
into swimming pools - it happens in an instant - and it's
devastating.

Every year, dozens of people die from car accidents which could
have been avoided, particularly over this period.

More couples break up over the holiday periods.

And more people see psychologists and counselors over this
period.

So pay attention to what you are doing. Stay present and in the
moment. And stay safe.

Ok, now that I have got my safety message out of the way, let me
tell you what I love about this period and how taking time out
and enjoying yourself can even help you improve your business.

Personally, I love this time of the year because it gives me a
chance to catch up with family and friends... to reflect... to
give... and to have some downtime.

I will personally be away from lunchtime today until the 11th
January, so it should be a nice break with lots of visits to the
beach with my family... a few days in Darling Harbour showing my
"little man" all the theme parks... and an opportunity to get
plenty of the vitamin D from the sun.

I want to finish the year by saying a big thank you to everyone
who has sent me emails throughout the year... to everyone who has
invested in my products... to everyone who has shared a little of
themselves... and to everyone who has taken the words I have
shared and implemented them in their lives.

I may not have the time to respond to every email I receive, but
I can tell you personally that I LOVE RECEIVING them and I LOVE
WRITING THESE EMAILS.

And you can be certain that there will be more great ideas coming
your way in January.

I heard a year or two ago that Bill Gates used to feel guilty
about taking time off for holidays.

Until he started to think of this time as creative time for your
brain to come up with ideas.

Now I don't feel guilty about taking holidays. In my view, we
all need recovery times, especially those of us in business who
work so hard week in and week out.

But I am aware of the fact that when you take time off, when you
relax and chill out... you go into what's called your 'alpha'
brain waves and ideas come to you.

So make sure you carry around a little notepad with you over the
holidays because ideas can be like slippery fish - you gotta
catch them while you can. 




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Scott Bywater is a direct mail copywriter and the author of 
Cash-Flow Advertising. To get access to his highly prized 
complimentary copy of '7 Ways To Get More Customers" (valued at 
$29.95) and to join his controversial and insighful "Copywriting 
Selling Secrets" newsletter where you'll uncover the truth about 
why most ads and sales letters don't work (and how to make yours 
stand out from the rest) head on over to his web site at 
http://www.copywritingthatsells.com.au/


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