A Free-Reprint Article Written by: Scott Bywater Article Title: Postie Dumps Xmas Mail In Skip Bin
See TERMS OF REPRINT to the end of the article. Article Description: I was reading I saw a story about a woman who had been suspended for dumping over 400 letters of Xmas mail in the dump. That's letters that you could have mailed... I could have mailed... anyone could have mailed... binned. Additional Article Information: =============================== 329 Words; formatted to 65 Characters per Line Distribution Date and Time: 2009-12-29 16:45:00 Written By: Scott Bywater Copyright: 2009 Contact Email: mailto:[email protected] Scott Bywater's Picture URL: http://www.copywritingthatsells.com.au/images/scott2.jpg For more free-reprint articles by Scott Bywater, please visit: http://www.thePhantomWriters.com/recent/author/scott-bywater.html ============================================= Special Notice For Publishers and Webmasters: ============================================= HTML Copy-and-Paste and TEXT Copy-and-Paste Versions Of Article Are Available at: http://thePhantomWriters.com/free_content/db/b/postie-dumps-xmas-mail.shtml#get_code --------------------------------------------------------------------- Postie Dumps Xmas Mail In Skip Bin Copyright (c) 2009 Scott Bywater Copywriting That SELLS http://www.copywritingthatsells.com.au/ I've been off coffee this week. Just been so damn busy trying to tie everything up before Xmas that I've decided to shelve my coffee addiction - for a few days anyway. Let's see how long that lasts ;-) Anyway, I've substituted coffee for mineral water. And as I was knocking back a nice mineral water at 9 or 10am yesterday at the coffee shop down the road, I was reading the paper, which I like to do quickly flick through every day to pick up ideas. While I was reading I saw a story about a woman who had been suspended for dumping over 400 letters of Xmas mail in the dump. That's letters that you could have mailed... I could have mailed... anyone could have mailed... binned. Apparently, a security guard spotted it when she paid a visit to the Moorebank Shopping Village yesterday. So was I really that shocked? No. In fact, I am sure it happens all of the time. And I am sure there is a small percentage of mail which never gets delivered. That's why I tell people who do letterbox drops (aka junk mail) to mail the first 5,000 of them first by yourself or someone you know who you really trust. Why? Because that way you know they are going to be delivered and not end up in a bin somewhere. (believe me, I've heard some terrible stories) Anyway, when it comes to direct mail - that's not your main problem. Your biggest problem lies in getting those darn letters opened and read by the people who actually get them. Your biggest problem lies in getting them past the gatekeeper. Because guess what? It doesn't matter how good your copy is... it doesn't matter how good your product is... if it doesn't get read, NOBODY is going to respond. And the same goes with email. If your subject lines are terrible (as most are) it doesn't matter what your content is. --------------------------------------------------------------------- As a direct response copywriter, Scott Bywater strives to educate business owners on how to generate more leads, get more of the "right type" of customers, differentiate themselves from their competition, and convert their leads into sales via his underground and "outside of the box" strategies. You can get his copywriting and marketing tips delivered to your inbox via his eye opening "Copywriting Selling Secrets" newsletter available at http://www.copywritingthatsells.com.au/ --- END ARTICLE --- Get HTML or TEXT Copy-and-Paste Versions Of This Article at: http://thePhantomWriters.com/free_content/db/b/postie-dumps-xmas-mail.shtml#get_code ..................................... 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If you need help converting this text article for proper hyperlinked placement in your webpage, please use this free tool: http://thephantomwriters.com/link-builder.pl ***************************************************************** * * This email is being delivered directly to members of the group: * * [email protected] * ***************************************************************** ===================================================================== ABOUT THIS ARTICLE SUBMISSION http://thePhantomWriters.com is a paid article distribution service. thePhantomWriters.com and Article-Distribution.com are owned and operated by: Bill Platt 3010 E Raintree Stillwater, Oklahoma USA 74074 Learn more about our article distribution services by visiting: http://thephantomwriters.com/x.pl/tpw/info/article-distribution/index.html The content of this article is solely the property and opinion of its author, Scott Bywater http://www.copywritingthatsells.com.au/ --------------------------------------------------------------------- XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX ---------------------------------------------------------------------
