A Free-Reprint Article Written by: Scott Bywater Article Title: A Great Lesson from Yum-Cha
See TERMS OF REPRINT to the end of the article. Article Description: A marketing lesson from a Chinese Restaurant... Learn from their mistake... Additional Article Information: =============================== 360 Words; formatted to 65 Characters per Line Distribution Date and Time: 2009-12-30 13:15:00 Written By: Scott Bywater Copyright: 2009 Contact Email: mailto:[email protected] Scott Bywater's Picture URL: http://www.copywritingthatsells.com.au/images/scott2.jpg For more free-reprint articles by Scott Bywater, please visit: http://www.thePhantomWriters.com/recent/author/scott-bywater.html ============================================= Special Notice For Publishers and Webmasters: ============================================= HTML Copy-and-Paste and TEXT Copy-and-Paste Versions Of Article Are Available at: http://thePhantomWriters.com/free_content/db/b/yum-cha-lesson.shtml#get_code --------------------------------------------------------------------- A Great Lesson from Yum-Cha Copyright (c) 2009 Scott Bywater Copywriting That SELLS http://www.copywritingthatsells.com.au/ On Saturday, I was in Chinatown with my wife and we decided to go to Yum-Cha. After all, we love yum-cha. The atmosphere, the people, the food. Before we had a child, I think we used to do yum-cha almost every other week. Anyway, at one stage I noticed these custard tarts go past on one of the trays. And I thought, they look nice. But I didn't stop the waitress and order. After all, I was enjoying some calamari and leafy greens and the two just didn't mix. However ten minutes later I thought to myself: "Now I wouldn't mind one of those custard tarts right now. It would just hit the spot." But the custard tarts were nowhere to be seen. I missed out. And they missed out as a result. And that brings me to the purpose of this article. When most people chase after clients, they give up far too easily. For instance, they will get someone on their database, mail them one letter and forget about them. Or they will chase after a client and give up as soon as they say they don't need anything right now. But the key to sending your sales through the roof is to be there when your customer needs your help. For instance, you could use the strategies in lesson #1 of http://www.morecustomersmadeeasy.com to get people onto your database. But then you might send them some information and a sales letter and forget about them. Problem is, let's say you're a graphic designer - and when I as the customer get your sales letter, I don't need a graphic designer. And I don't need one next month. Or the month after. But I do need one six months later. If you're keeping in touch with me every month, tapping me on my shoulder, and reminding me that you are here... you will get the business. If you're not, you won't - you'll be forgotten. And I won't know where to find you. Just like my Yum-Cha waitress. So make sure you persist and are the first person that comes to mind when your customer is ready to buy. --------------------------------------------------------------------- Scott Bywater is a successful direct response copywriter and heads up Copywriting That Sells, a direct response advertising firm. Want to learn how to get more customers - then get your hands on his popular 17 page ebook "7 ways To Increase Your Turnover... No Matter What The State Of The Economy." It's been downloaded by over 8,247 business owners over the past five years and you can get your hands on it now at http://www.copywritingthatsells.com.au/ --- END ARTICLE --- Get HTML or TEXT Copy-and-Paste Versions Of This Article at: http://thePhantomWriters.com/free_content/db/b/yum-cha-lesson.shtml#get_code ..................................... 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