A Free-Reprint Article Written by: Scott Bywater 

Article Title: 
The Most Important Question To Answer

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Article Description:
Did you know Warren Buffet - the second richest man in the
world - started out as a pinball repairman? Interesting to
see where people started out and where they end up, isn't
it?


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455 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2010-01-01 13:00:00

Written By:     Scott Bywater
Copyright:      2009-2010
Contact Email:  mailto:[email protected]


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The Most Important Question To Answer
Copyright (c) 2009-2010 Scott Bywater
Copywriting That SELLS
http://www.copywritingthatsells.com.au/



Did you know Warren Buffet - the second richest man in the world
- started out as a pinball repairman?

Interesting to see where people started out and where they end
up, isn't it?

For instance, I started out as a waterslide attendant, door to
door salesperson, telemarketer, banana picker and I even did a
few stints as a waiter.

And I want to use the waiter experience as the topic of today's
email.

Imagine a waiter walks up to you and asks...

What do you want?

And you say...

err... I don't know.

And then he says...

Do you want stir fry chicken... the bacon and eggs... a cup of
tea... a coffee...what do you want?

Umm... I'm not sure.

How about the special of the day... pea and ham soup.

I really don't know.

Now if you give these sort of answers to the waiter, what do you
think you are going to get back?

Nothing, right? Or at least it's going to take you a damn sight
longer to get it than it otherwise would.

So Bywater, what's your point?

Well, I don't want to get all metaphysical on you or anything,
but the reality is the universe is your waiter. And if you don't
know what you want or are wishy washy in your requests, that's
exactly what you're going to get back.

So take a moment today and ask yourself:

What do I really want?

How much do I want to earn?

How many weeks off every year do I want?

What would an ideal day look like?

And what sort of customers do I want to deal with?

If you are having problems coming up with the answers to these
questions, here's a little tip.

Think about everything you don't want and eliminate it.

For instance, years ago I decided I didn't want to cold call.
And I haven't made a cold call in years.

I also decided I didn't want to deal with customers who didn't
respect my time or the knowledge I have to share. So now I
educate people before they come to me and my experience is
completely different.

I am still getting around to designing my business around my
lifestyle and have been in deep thoughts about this in recent
years - ideally, particularly once my "little man" heads off to
big school I'd like to be taking anywhere from 8-12 weeks off
every year.

Anyway, over to you.

What do you want?

It seems like a simple question, but it is incredibly powerful.
So take a moment now to put it down on paper... then come up with
an action plan... finally tune into your gut feelings to guide
you along the way. 




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Scott Bywater is a successful direct response copywriter and 
heads up Copywriting That Sells, a direct response advertising 
firm. Want to learn how to get more customers - then get your 
hands on his popular 17 page ebook "7 ways To Increase Your 
Turnover... No Matter What The State Of The Economy." It's been 
downloaded by over 8,247 business owners over the past five 
years and you can get your hands on it now at
http://www.copywritingthatsells.com.au/


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