A Free-Reprint Article Written by: Scott Bywater 

Article Title: 
Turn Up Your Failure Rate

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Article Description:
Want to know how to succeed faster? Double your failure
rate. Sounds crazy, doesn't it?


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328 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2010-01-04 11:00:00

Written By:     Scott Bywater
Copyright:      2009-2010
Contact Email:  mailto:[email protected]


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Turn Up Your Failure Rate
Copyright (c) 2009-2010 Scott Bywater
Copywriting That SELLS
http://www.copywritingthatsells.com.au/



Want to know how to succeed faster?

Double your failure rate.

Sounds crazy, doesn't it?

After all, failure is embarrassing... failure is ugly... and
failure makes us feel like crap.

But what if we twisted around the way we looked at failure and
saw it as a success.

In fact, we are coming up to Xmas... and new years
resolutions...and all that good stuff...

so it's nearly time to make some intentions, right.

Well, why wait.

Why not start now instead and come up with a failure plan.

Stop right now and say to yourself...

I will fail at least 100 times this year.

And then come up with a whole bundle of things you want to do in
your business. For instance...

 * Set up a google adwords campaign

 * Adapt your google adwords campaign

 * Do a joint venture with another business

 * Run a facebook ads campaign

 * Call up a big client and try to establish a relationship

 * Send out a direct marketing letter

 * Begin email marketing

 * Send out flyers to your local area

 * Do a fax broadcasting campaign

But here's the key.

Know that you will fail... and then CELEBRATE YOUR FAILURES.

In fact, put together a little sheet on your wall which makes up
100 boxes. And then put each failure into the box as you do it.

And then celebrate.

Why am I recommending one should turn up their failure rate.

Simply because it's the fastest way to achieve success.

You see, the reality is perfection is paralysis.

And when you set out with the onset of failing, it means you have
more successes along the way.

Think about it this way: the most successful direct marketing
companies in the world fail 99% of the time.

But they make a stack of money by converting less than 1% of the
prospects they mail to into customers.

The bottom line is the more you fail, the greater the success
you'll achieve.

So go fail at something ;-) 




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Scott Bywater is a successful direct response copywriter and 
heads up Copywriting That Sells, a direct response advertising 
firm. Want to learn how to get more customers - then get your 
hands on his popular 17 page ebook "7 ways To Increase Your 
Turnover... No Matter What The State Of The Economy." It's been 
downloaded by over 8,247 business owners over the past five 
years and you can get your hands on it now at
http://www.copywritingthatsells.com.au/


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