A Free-Reprint Article Written by: Titus Hoskins 

Article Title: 
Does Google PageRank Count Anymore?

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Article Description:
Google has long since down-played the importance of PageRank
and has now removed it from Webmaster Tools. So is PageRank
still important and should you still bother with it? Find
out by reading this article...


Additional Article Information:
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840 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2010-01-05 10:45:00

Written By:     Titus Hoskins
Copyright:      2009-2010
Contact Email:  mailto:[email protected]


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Does Google PageRank Count Anymore?
Copyright (c) 2009-2010 Titus Hoskins
Bizware Magic
http://www.bizwaremagic.com



Being a full-time SEM (Search Engine Marketer) I have been
conditioned like Pavlov's dog (not a pretty picture) to jump
every time Google twitches. Lately Google has been doing a lot of
twitching.

Specifically, the rather startling news from Google Webmaster
Trends Analyst Susan Moskwa that Google has ditched PageRank from
Webmaster Tools.

"We've been telling people for a long time that they shouldn't
focus on PageRank so much; many site owners seem to think it's
the most important metric for them to track, which is simply not
true," states Moskwa. "We removed it because we felt it was
silly to tell people not to think about it, but then to show them
the data, implying that they should look at it." (Source:
WebProNews)

Now, for SEO reasons or for ranking in Google's index, PageRank
has long been eunuchified by Google. However, even missing a few
dangling bits, history has shown us, eunuchs still wheel
tremendous power. PageRank is no different.

Regardless of what Google wants to happen, PageRank is still
extremely important to anyone marketing on the web, especially if
you're selling SEO services or operating a web business. Try
selling SEO services when that little green bar on your site is
pointing to PR0 or worst yet, pointing to a solid gray bar.

Obtaining a high PR7 or PR8 simply means more business and
revenues... regardless of how Google is or is not using PageRank.
People know how to count and they learned long ago, a ten is a
lot more than a big fat zero.

Placed against a PR1 site, a PR8 will win more respect in the
eyes of potential clients and can produce enormous profits for
the site owner and we won't even mention the still widely
practiced habit of selling links, which Google is desperately
trying to stop. Total and full elimination of PageRank would be
an honest start but it will still be an uphill, if not an
unwinnable battle, for Google to fully eliminate link selling.

Even with my modest sites, I have turned down a small fortune by
not selling text links on any of my sites. When I had a PR6 site
instead of a PR4 - those link requests were nearly doubled. So
one can easily understand Google's position and the need to
downplay PageRank, if they want to put even a small dent in all
this link selling and buying, which is still running rampant on
today's web.

PageRank is Google's creation, and unless they remove it fully
from their system and the Google toolbar, then PageRank still
Counts. Actually, in the whole scheme of marketing your website
on the net, PageRank counts big time. And in more ways than one.

There are several reasons why you shouldn't count PageRank out.

For years Google has been downplaying the important of PageRank
and states it's only one of about 200 ranking factors which
determines how Google ranks its index for keywords. Obtaining top
organic rankings for popular lucrative keywords in Google simply
means money in the bank. Actually, even a movement of only one or
two places on those first page SERPs (Search Engine Results
Pages) can make a major difference to any online marketer's
bottom line.

Now while you can have a lower PR number and still rank above
other higher PR pages for your chosen keywords, I have even had
many times when my PR drops but my actual SERPs rankings in
Google goes up, mainly due to building related relevant
backlinks. So PageRank counts little towards your keyword
rankings but it can't be totally dismissed.

Mainly because, even if PR is just one ranking factor, in close
competitive keyword battles (I am presently fighting tooth and
nail for some very choice keywords) just one ranking factor such
as high PR can make the difference of whether or not you get to
the top spot. Big dogs are still jumping and for those of us who
know how to count, getting a number one spot in Google makes all
the difference in the world.

Not only because Google controls roughly 80% of all search engine
traffic, but more importantly Google has established unmatched
credibility and brand recognition in the eyes of potential
customers visiting your site. Web users trust Google. Web users
look to Google for guidance and direction. Web users believe what
Google is telling them. In the online world, rightly or wrongly,
perception is everything.

As an online marketer, I am completely amazed each day at the
marketing power Google now commands with web surfers and with the
general population. Google is king of online search and no other
search engine even comes close to Google.

PageRank is Google's ranking system, and in the eyes of those
who notice these things, it still wheels tremendous influence and
power. By default, PageRank is Google's opinion of your site,
and web users can count (at least to 10) and if Google believes
people are still not counting when it comes to PageRank, then
they are fully mistaken. 




---------------------------------------------------------------------
The author is a full-time professional online marketer who
has numerous niche websites. For the latest web marketing tools
try: http://www.marketingtoolguide.com/ or here: 
http://www.bizwaremagic.com Copyright 2009 Titus Hoskins. 
This article may be freely distributed if this resource 
box stays attached. 


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