A Free-Reprint Article Written by: Scott Bywater Article Title: Eliminate This Word From Your Ads Now
See TERMS OF REPRINT to the end of the article. Article Description: I'm about to show you a way to make your copy flow better. And it's probably one of the easiest steps that you could ever take to improve your copy. Additional Article Information: =============================== 244 Words; formatted to 65 Characters per Line Distribution Date and Time: 2010-01-08 09:00:00 Written By: Scott Bywater Copyright: 2009-2010 Contact Email: mailto:[email protected] Scott Bywater's Picture URL: http://www.copywritingthatsells.com.au/images/scott2.jpg For more free-reprint articles by Scott Bywater, please visit: http://www.thePhantomWriters.com/recent/author/scott-bywater.html ============================================= Special Notice For Publishers and Webmasters: ============================================= HTML Copy-and-Paste and TEXT Copy-and-Paste Versions Of Article Are Available at: http://thePhantomWriters.com/free_content/db/b/words-to-eliminate-from-copy.shtml#get_code --------------------------------------------------------------------- Eliminate This Word From Your Ads Now Copyright (c) 2009-2010 Scott Bywater Copywriting That SELLS http://www.copywritingthatsells.com.au/ I'm about to show you a way to make your copy flow better. And it's probably one of the easiest steps that you could ever take to improve your copy. It involves cutting out the word "that" from your copy whenever it's unnecessary. For example, the second sentence of this email reads... "And it's probably one of the easiest steps that you could ever take." when it could easily read... "And it's probably one of the easiest steps you could ever take." Notice how it flows better? Notice how the word "that" was unnecessary in this situation? Ok, let's look at a few other situations that the word "that" is used? Notice how I did it again - the word that could easily be cut out of the sentence above ;-) Here's a few other examples: There's no other way that you could get the same results as you will with product X. How do I know that you can cut your accounting bills by up to 50%? Did you know that your headline is the most important part of your advertisement? ... can you see how the word 'that' can be cut out of each of the examples above? So here's what you need to do every time you write an ad or a sales letter. Read through it and check for any instances you can see the word "that" where it is simply unnecessary. And then cut it out of your copy. --------------------------------------------------------------------- As a direct response copywriter, Scott Bywater strives to educate business owners on how to generate more leads, get more of the "right type" of customers, differentiate themselves from their competition, and convert their leads into sales via his underground and "outside of the box" strategies. You can get his copywriting and marketing tips delivered to your inbox via his eye opening "Copywriting Selling Secrets" newsletter available at http://www.copywritingthatsells.com.au/ --- END ARTICLE --- Get HTML or TEXT Copy-and-Paste Versions Of This Article at: http://thePhantomWriters.com/free_content/db/b/words-to-eliminate-from-copy.shtml#get_code ..................................... 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