A Free-Reprint Article Written by: Paul Marshall Article Title: Link Building in Online Marketing: Tougher Than It Sounds
See TERMS OF REPRINT to the end of the article. Article Description: You probably don't need to read the latest professional advice...Without links, your site won't develop authority. Without authority, it won't move up on the search engines. But even the most savvy online marketing consultant would have to admit that doing that is just not as easy as it sounds. Additional Article Information: =============================== 871 Words; formatted to 65 Characters per Line Distribution Date and Time: 2010-02-02 14:00:00 Written By: Paul Marshall Copyright: 2010 Contact Email: mailto:[email protected] Paul Marshall's Picture URL: http://strategicwebmarketing.net/images/marshall.jpg For more free-reprint articles by Paul Marshall, please visit: http://www.thePhantomWriters.com/recent/author/paul-marshall.html ============================================= Special Notice For Publishers and Webmasters: ============================================= HTML Copy-and-Paste and TEXT Copy-and-Paste Versions Of Article Are Available at: http://thePhantomWriters.com/free_content/db/m/link-building-online-marketing.shtml#get_code --------------------------------------------------------------------- Link Building in Online Marketing: Tougher Than It Sounds Copyright (c) 2010 Paul Marshall Strategic Web Marketing Net http://strategicwebmarketing.net/ You probably don't need to read the latest advice from the online marketing consultants to figure out the basic idea behind link building. Without links, your site won't develop authority. Without authority, it won't move up on the search engines. But even the most savvy online marketing consultant would have to admit that doing that is just not as easy as it sounds. More Is Not Better In Link Building Just going out and getting a bunch of links won't necessarily help your site. You need quality links to get higher search rankings. But sometimes figuring out what makes one link better than another is tough. This is where you do need to keep up with what the online marketing consultants are recommending or you may just be wasting your time. Targeted Anchor Text Is A Must When you start pursuing links on sites, you need targeted anchor text. However, you don't want to use the same text everywhere. Google will notice that in a bad way. You want to use two or three different phrases and the proper name of your website. If you can't get anything but an image link, make sure the site owner puts your anchor text or the name of your site in the ALT tag of the image. Pay Attention To Links In And Out Google looks at the site where your link appears and decides how much benefit your site gets back. A site with a lot of inbound links passes more authority to your site. At the same time, being linked on a site full of low-quality, outbound links probably won't help you much. PageRank Isn't Everything Don't be one of those site owners who sees nothing but PageRank. A site with high PageRank can still have low link value. This is especially true of sites that sell links. Steer clear of sites that use phrases like "sponsored by" or "paid for by." Google may not let that site pass PageRank at all. Move on. They're not worth your time. Concentrate On Site Relevance Let's say your site is about red widgets. You get a link on a site about purple doohickeys. That link isn't worth as much as one on a site about red widget management. Make sure you're pursuing links in relevant places and look at how those places are optimized. If a site owner gives you a choice of having a link on a page titled "About Us" or one with the title "About Red Widgets," which one do you choose? The link on the optimized page, "About Red Widgets," has more value. An Online Marketing Consultant Checks What's Not Obvious Take your cue from the pros and check sites in ways that arent obvious. For instance, in any search engine, you can type in "cache:" followed by a site url and find out if the site has been indexed and when it was last crawled. But what do those dates mean? Chances are good that if the site hasn't been crawled in 30-45 days, it's not a good place for a link. But some domains have more value than others. For example, links from .edu domains are better than from a .com, but .info is worth less. All these factors should be weighed in judging a sites worth in your link building efforts. Does Social Networking Matter? We've all seen the little link bars under blog posts and in forums asking people to Digg or Reddit, Facebook, Twitter, or StumbleUpon. Do you need to try to get links in places where social networking can happen? Yes. Alone those links may not have a lot of value, but Google is increasingly looking at the "active Web" in determining site authority. Its time consuming, but participating in forums and social sites and getting blog owners to run your articles with your linked anchor text included can be worth your time. But remember, relevance is a basic rule in online marketing consulting. Are You Getting Clean Links? When you get a link on a site, do you go look at the page's source code? Is there anything extra in the "href" tag on the link? Is the site using redirect code? Is there a "nofollow" in the site's meta data? If there is, the link is useless to you. It won't pass any authority to your site because that code tells the search engines not to follow the link. Make sure youre getting clean links. When you're on a tight budget and trying to develop your site and get higher search rankings, it can be a tough decision to work online marketing consulting into your thinking. The Web used to be pretty much a do-it-yourself place. That all started to change in 2004 when people began talking about "Web 2.0." It's harder than ever to judge quality link building in the new world of Web applications and social networking. You can do it, but try to stay up to speed on what the online marketing consultants are recommending as good strategies. The Web is changing all the time. Good link building takes time and effort; you don't want to waste those any more than you want to waste money during hard times. --------------------------------------------------------------------- Marketing online since 2004, Paul Marshall can help you market on a realistic budget. You can learn about his professional Internet Marketing Coaching and Consulting Services on his home page: http://strategicwebmarketing.net/ He also offers Affordable SEO services (and d-i-y Coaching), which you can learn about here: http://strategicwebmarketing.net/seo.html Get to know Paul, just visit Strategic Web Marketing.net today! --- END ARTICLE --- Get HTML or TEXT Copy-and-Paste Versions Of This Article at: http://thePhantomWriters.com/free_content/db/m/link-building-online-marketing.shtml#get_code ..................................... TERMS OF REPRINT - Publication Rules (Last Updated: May 11, 2006) Our TERMS OF REPRINT are fully enforcable under the terms of: The Digital Millennium Copyright Act http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR: ..................................... *** Digital Reprint Rights *** * If you publish this article in a website/forum/blog, You Must Set All URL's or Mailto Addresses in the body of the article AND in the Author's Resource Box as Hyperlinks (clickable links). * Links must remain in the form that we published them. Clean links should point to the Author's links without redirects having been inserted into the copy. * You are not allowed to Change or Delete any Words or Links in the Article or Resource Box. Paragraph breaks must be retained with articles. You can change where the paragraph breaks fall, but you cannot eliminate all paragraph breaks as some have chosen to do. * Email Distribution of this article Must be done through Opt-in Email Only. No Unsolicited Commercial Email. * You Are Allowed to format the layout of the article for proper display of the article in your website or in your ezine, so long as you can maintain the author's interests within the article. * You may not use sentences from this article as an input for any software that steals sentences from others in order to build an article with software. The copyright on this article applies to the "WHOLE" article. *** Author Notification *** We ask that you notify the author of publication of his or her work. Paul Marshall can be reached at: [email protected] *** Print Publication Reprint Rights *** If you desire to publish this article in a PRINT publication, you must contact the author directly for Print Permission at: mailto:[email protected] ..................................... If you need help converting this text article for proper hyperlinked placement in your webpage, please use this free tool: http://thephantomwriters.com/link-builder.pl Would you like to learn how to improve the performance of your article marketing campaigns? Download our F.R.E.E. 108-page Article Marketing Ebook at: http://thephantomwriters.com/ebooks/advanced-article-marketing.html ***************************************************************** * * This email is being delivered directly to members of the group: * * [email protected] * ***************************************************************** ===================================================================== ABOUT THIS ARTICLE SUBMISSION http://thePhantomWriters.com/ is a paid article distribution service. thePhantomWriters.com and Article-Distribution.com are owned and operated by: Bill Platt 3010 E Raintree Stillwater, Oklahoma USA 74074 Learn more about our article distribution services by visiting: http://thephantomwriters.com/x.pl/tpw/info/article-distribution/index.html The content of this article is solely the property and opinion of its author, Paul Marshall http://strategicwebmarketing.net/ --------------------------------------------------------------------- XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX --------------------------------------------------------------------- ------------------------------------ *-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-* To have your article appear in this distribution list, you must absolutely be a client of thePhantomWriters. We offer a paid article distribution service, and this is one of the more than 60 groups where we submit our client articles. To learn more about our program, visit: http://thePhantomWriters.com/x.pl/tpw/index.htmYahoo! Groups Links <*> To visit your group on the web, go to: http://groups.yahoo.com/group/thePhantomWriters/ <*> Your email settings: Individual Email | Traditional <*> To change settings online go to: http://groups.yahoo.com/group/thePhantomWriters/join (Yahoo! ID required) <*> To change settings via email: [email protected] [email protected] <*> To unsubscribe from this group, send an email to: [email protected] <*> Your use of Yahoo! Groups is subject to: http://docs.yahoo.com/info/terms/
