A Free-Reprint Article Written by: Enzo F. Cesario Article Title: Social Media Management - Watching the Chick-fil-A Cows
See TERMS OF REPRINT to the end of the article. Article Description: What can you do as a small- or medium-sized business owner to increase your reach with your customers? One smart idea is to look at what the big guys are doing. One company that is maximizing its marketing efforts online and offline is Chick-fil-A, the second largest chicken-based fast-food restaurant in the United States. Additional Article Information: =============================== 439 Words; formatted to 65 Characters per Line Distribution Date and Time: 2010-02-23 10:15:00 Written By: Enzo F. Cesario Copyright: 2010 Contact Email: mailto:[email protected] For more free-reprint articles by Enzo F. Cesario, please visit: http://www.thePhantomWriters.com/recent/author/enzo-f_-cesario.html ============================================= Special Notice For Publishers and Webmasters: ============================================= HTML Copy-and-Paste and TEXT Copy-and-Paste Versions Of Article Are Available at: http://thePhantomWriters.com/free_content/db/c/chick-fil-a-cows.shtml#get_code --------------------------------------------------------------------- Social Media Management - Watching the Chick-fil-A Cows Copyright (c) 2010 Enzo F. Cesario BrandSplat http://www.Brandsplat.com/ What can you do as a small- or medium-sized business owner to increase your reach with your customers? One smart idea is to look at what the big guys are doing. One company that is maximizing its marketing efforts online and offline is Chick-fil-A, the second largest chicken-based fast-food restaurant in the United States. They do a great job of entertaining in their television commercials and their billboards. These are one-way communications. They also have two-way conversations with their people online. And here is where they are setting themselves apart from the rest of the pack. Let's start by looking at their website - chick-fil-a dot com. Their website is well designed, pretty robust, and is a great informational tool. It is easy to navigate through the massive amount of information including nutritional information, company history and an entire section devoted to the cows. It's a fine website. But there are other things these guys are doing to create a conversation with their loyal customers and potential clients. Cows all aTwitter If you look at their social media aspect, their Twitter account specifically, they are broadcasting statements from their customers. If someone is ordering something online, they'll say, "Hey someone in Texas has just ordered some great food online." That's a fun way to give their customers a platform or voice. Cowbook Also their Facebook page is huge. They have a tremendous fan base and the page is a kind of a hub where customers can come in and chat with each other and talk about the brand and actually help build the brand. Cow-site Lastly, there's a new micro-site they just launched just recently. It is EatMoreChikin dot com, hosted by their famous cows, who take matters into their own hooves. But it's a fun, entertaining site that gets you involved. You can see that there is an interaction and playfulness and a back-and-forth with customers. So, to wrap up, Chick-fil-A does a really fine job of having multiple digital assets online. What they do is to start a conversation. You can do the same thing with your business online with social media, with a micro-site, maybe even with an email campaign. You have to remember that you have to give people something. You have to give them a reason to come back. You have to give them a platform to have their voices heard. These are simple things that a brand can do to get people interested in them and they will reward you with their loyalty. It doesn't have to cost a lot of money and you can reap the benefits until the cows come home. --------------------------------------------------------------------- Enzo F. Cesario is an online brand management specialist and co-founder of Brandsplat, a social media company that uses blogs, articles, videos and social media that drive traffic to your site. To view the video go to http://tinyurl.com/y8fsbld For the Brandsplat channel go to http://tinyurl.com/yar4nbl Or visit: http://www.BrandSplat.com/ --- END ARTICLE --- Get HTML or TEXT Copy-and-Paste Versions Of This Article at: http://thePhantomWriters.com/free_content/db/c/chick-fil-a-cows.shtml#get_code ..................................... TERMS OF REPRINT - Publication Rules (Last Updated: May 11, 2006) Our TERMS OF REPRINT are fully enforcable under the terms of: The Digital Millennium Copyright Act http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR: ..................................... *** Digital Reprint Rights *** * If you publish this article in a website/forum/blog, You Must Set All URL's or Mailto Addresses in the body of the article AND in the Author's Resource Box as Hyperlinks (clickable links). * Links must remain in the form that we published them. Clean links should point to the Author's links without redirects having been inserted into the copy. * You are not allowed to Change or Delete any Words or Links in the Article or Resource Box. Paragraph breaks must be retained with articles. You can change where the paragraph breaks fall, but you cannot eliminate all paragraph breaks as some have chosen to do. * Email Distribution of this article Must be done through Opt-in Email Only. No Unsolicited Commercial Email. * You Are Allowed to format the layout of the article for proper display of the article in your website or in your ezine, so long as you can maintain the author's interests within the article. * You may not use sentences from this article as an input for any software that steals sentences from others in order to build an article with software. The copyright on this article applies to the "WHOLE" article. *** Author Notification *** We ask that you notify the author of publication of his or her work. Enzo F. Cesario can be reached at: [email protected] *** Print Publication Reprint Rights *** If you desire to publish this article in a PRINT publication, you must contact the author directly for Print Permission at: mailto:[email protected] ..................................... If you need help converting this text article for proper hyperlinked placement in your webpage, please use this free tool: http://thephantomwriters.com/link-builder.pl Would you like to learn how to improve the performance of your article marketing campaigns? Download our F.R.E.E. 108-page Article Marketing Ebook at: http://thephantomwriters.com/ebooks/advanced-article-marketing.html ***************************************************************** * * This email is being delivered directly to members of the group: * * [email protected] * ***************************************************************** ===================================================================== ABOUT THIS ARTICLE SUBMISSION http://thePhantomWriters.com/ is a paid article distribution service. thePhantomWriters.com and Article-Distribution.com are owned and operated by: Bill Platt 3010 E Raintree Stillwater, Oklahoma USA 74074 Learn more about our article distribution services by visiting: http://thephantomwriters.com/x.pl/tpw/info/article-distribution/index.html The content of this article is solely the property and opinion of its author, Enzo F. Cesario http://www.Brandsplat.com/ --------------------------------------------------------------------- XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX ---------------------------------------------------------------------
