When I logged into my Gmail account I was prompted as to whether or not I wanted to activate the Google Buzz tab. It seems to be a bit Facebook/Twitter-ish; redundant with other services currently offered. The only value it has is that it is an innocuous tab in Gmail- no new site to click to, and there are no Farmville or Mafia Wars updates to hide. If they can integrate this with some of their other platforms (Picasa web albums, Google Reader, etc.) they will have something to offer that their competitors can't match.
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