In another step towards filling all its holes, Twitter has just announced its
own link shortening service which starts rolling out today. The Twitter link
shortening service will pass through t.co and shorten links to 19 characters,
still allowing users to see what site the links are pointing towards (see
above).
>From Twitter support, on how to use the new shortener.
Start typing or paste a long URL into the Tweet box.
After you’ve entered the first 13 characters of a URL, a message will appear at
the bottom of the Tweet box, letting you know that the link will appear
shortened. (Fig. 1)
Notice that even if you’ve reached the character limit, you can continue to add
text to the URL with no consequence.
Once the Tweet is posted, it will be assigned a t.co link ID, but the link will
appear as a shortened version of the original URL, so people who see your Tweet
will know the site they are going to (Fig. 2, above).
Yep! It’s now that easy.
In an afterthought, Twitter users are still referred to third party apps like
Bit.ly if they want analytics surrounding their links. [Insert well-trodden
assertion that Twitter is breaking the hearts of its developer ecosystem here.]
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