As enterprise stalwart RIM falters, Apple is stepping up its targeting of 
business users with this ad on the back page of The Economist, a very 
influential business magazine. The ad touts several business apps, including 
Bloomberg, The Economist, Oracle Business Indicators, and iWork; and ends with 
the tagline: 
iPhone loves business. With over 425,000 apps, the best phone for apps just 
keeps getting better.
In Apple's Q2 2011 earnings call, COO Tim Cook noted that 88% of Fortune 500 
companies are testing the deploying or testing the iPhone, with 75% doing the 
same for the iPad. Apple also has an extensive iPhone in business page, 
including case studies and information on how the iPhone can integrate into a 
company's existing IT infrastructure. 

 
Thanks Tim!


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http://www.macrumors.com/2011/07/08/new-print-ad-touts-iphones-business-savvy/



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