Amazing for a company that just over a decade ago was circling the drain.  



In January, we noted that Apple surged past an amazing $300 billion market cap, 
making them by far the most valuable tech company in the world. In fact, the 
valuation made them the second most valuable company in the world period. But 
at the same time, we noted that it would likely be pretty hard for them to 
catch number one: Exxon.

At the time, Exxon was roughly $75 billion ahead of Apple. And in the following 
months, while Apple’s stock began to stagnate a bit, Exxon’s kept rising, 
pushing their value way past $400 billion. But in recent months, Exxon’s stock 
has also begun to stagnate. Meanwhile, in the past few weeks, Apple’s stock is 
like a rocket once again. Today, the stock closed a new all-time high, just 
under $375 a share, as 9to5 Mac points out. And it’s trading even higher in the 
after-hours market, as anticipation builds for Apple’s latest quarterly 
earnings tomorrow.

Apple’s market cap is now just under $350 billion. Meanwhile, Exxon’s cap is 
just under $410 billion. With momentum once again, Apple is gaining ground. And 
if, as expected, Apple’s beats the Street again tomorrow, the stock should go 
even higher — after stellar earnings last week, Google’s stock added about $20 
billion in value. This all points to Apple having a very real shot at becoming 
the most valuable public company in the world in the fall.

Obviously, there are a lot of variables at play here. For one thing, who knows 
what will happen in the oil industry. The summer driving season will be winding 
down, but any number of things can cause gas prices to still fluctuate either 
way, and that will obviously have an impact on Exxon’s stock price. But let’s 
assume for the sake of this argument that Exxon’s stock remains roughly flat, 
as it has been the past several months. And their market cap remains around 
$400 billion.

If Apple does indeed announce good numbers tomorrow, their market cap will 
almost for sure go shooting right past $350 billion. (Though, any small miss or 
weak guidance could easily send the numbers the other way as well.) Regardless, 
tomorrow isn’t actually that important. More important is the coming weeks and 
months.

First and foremost, Apple will release their next operating system, OS X Lion, 
shortly. Promised before the end of July, rumors have it appearing this week. 
Alongside that, rumors also have new MacBook Airs appearing. Considering that 
the majority of Macs that Apple now sells are notebooks, this should mean big 
business for them in the coming quarter.

More importantly, Apple is also widely believed to be preparing a new iPhone, 
for release this fall alongside iOS 5. There’s still some arguments as to 
whether this will be an “iPhone 4S” or an “iPhone 5″, but regardless, it’s 
going to sell a massive amount of units. It will be the first time that Apple 
releases a new device on both AT&T’s and Verizon’s networks at the same time. 
And there are whispers that at least one of the other major U.S. carriers — 
Sprint or T-Mobile — could be added as well (assuming, of course, that AT&T and 
T-Mobile don’t merge before then).

There’s also talk of Apple preparing a cheaper version of the iPhone that would 
be sold around the world without contract. This pre-paid iPhone would mean less 
in the U.S. where carrier subsidization rules, but worldwide, where pre-paid is 
huge, this could mean more big business.

Then there’s the talk of Apple partnering with China Mobile for the iPhone, as 
The Wall Street Journal details today. As the largest carrier in China, China 
Mobile offers up, oh, 600 million potential new customers. For Apple’s bottom 
line, such access could be a real game-changer. But again, the Chinese market 
is different. And the iPhone will be a very expensive buy for many (it has been 
sold through China’s number two carrier, China Unicom, for a couple years).

Then there are the wildcards.

We had heard several months ago that Apple was lining things up for a “big fall 
surprise“. We were later told that would be a new version of the iPad. More 
details have trickled out since then, including a lot of talk of it being an 
iPad with a “Retina” display. We haven’t heard too much recently, but the 
latest word was that supply constraints may have delayed the device for a 
couple of months. Still, we believe Apple is looking to release this device 
before the end of the year.

And considering how far ahead Apple is in the tablet space right now, a new 
iPad with a Retina display should really excite investors.

Apple is also undoubtedly going to hold their annual music event this fall, 
which should see the release of a new iPod touch (unless the cheap, pre-paid 
iPhone is the new iPod touch). We should hear more about iTunes in the cloud as 
well. And perhaps an updated Apple TV, and other new iPods (the last hurrah?).

And, of course, Apple always has the ability to surprise with something totally 
out of left field. All of these things should excite investors and keep the 
stock chugging along. And if that happens, it should only be a matter of months 
before Apple passes Exxon as the most valuable company in the world (again, 
assuming for the sake of argument, that Exxon remains stagnant).

When we predicted that Apple would pass Microsoft in value in March 2010, many 
people were up in arms, thinking it wouldn’t happen. It took just two months. 
Meanwhile, the rhetoric started that market cap really means nothing, and 
Microsoft still had more revenues and was far more profitable than Apple. Then 
they lost the revenue title. And the profitablilty title.

Apple’s market cap is now a full $120 billion higher than Microsoft’s. To look 
at it another way, Intel’s entire market cap is $118 billion. Or, another way, 
Apple is now worth more than Microsoft, HP, and Dell combined — with about $17 
billion left over.

Point being, while market cap doesn’t mean everything about a company, these 
numbers and trends are a pretty good indicator of performance. If and when 
Apple becomes the most valuable company in the world, there will be a very good 
reason for that. And this fall is shaping up nicely for that.




       


     



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