On Wednesday, September 28, 2011 10:30:53 AM UTC-4, cwpreston wrote:
>
> Because Jobs said it was a bad idea and everyone wants to prove him wrong. 
>
> Seriously, it is a noticeable product differentiator. Something visibly 
> "not ipad". For the Kindle it might be ok due to the primary purpose- 
> reading. It mimics the dimensions of a hardcover or magazine better than a 
> 10 inch screen. 
>

I'm not sure what magazines you read (Readers Digest? Video Watchdog? Old 
1990s issues of Asimov and Skeptical Enquirer?), but a 7" screen is 
significantly smaller than 99% of what you'll find on a news rack. Even the 
10" screen of the iPad is about 80% the size of a single page of a standard 
comic book (or a standard hardcover), and comic books are smaller than most 
magazines. I'm more than a little perplexed by Amazon's decision to push the 
Fire as a magazine and comic reader because it is clearly not going to be a 
good device for that purpose, even for magazines with tablet versions like 
Wired. Remember, the measurement of diagonal screen size is not proportional 
to the screen area, which is what really counts. When it comes to screen 
area a 7" tablet is not 70% as big as a 10" one, it's about 50% as big as 
one. The Fire's screen is going to be about 30% the size of a standard 
magazine, if my back-of-an-envelope math is right.

That's why I find DC's announcement doubly perplexing. What format are those 
collections going to be in? Not Comixology I assume, because that company 
is, much to their credit, trying hard to be platform agnostic. So I guess 
the collections are going to be in the mobi/amazon or epub format, which 
means you'll be displaying one page at a time, and that page will be quite a 
bit less than 50% the size of the print version! Maybe they'll have some 
sort of magnification function (currently mobi doesn't support that, but I 
guess Amazon can change it), but no matter how you cut it, that's going to 
be a pretty frustrating experience. See that picture of the Fire on DC's 
announcement? That's bigger than life size by quite a bit, and they've 
zoomed into the 
page!<http://dcu.blog.dccomics.com/2011/09/29/dc-entertainment-digital-graphic-novels-available-exclusively-on-the-newly-announced-kindle-fire/>
 What 
about double page spreads? In landscape mode a double page spread is barely 
readable on an iPad, so it will be completely unreadable (3.5 inches tall!) 
on the Fire.

(I also assume that saying that Batman: Arkham City is available for the 
first time digitally is a typo, because that's been day-and-date since issue 
#1 on Comixology. I guess they meant to say Batman: Arkham Asylum, but three 
days later they still haven't corrected the blog post. Also, what's the 
collection "The Joker" supposed to be? I wonder if this whole deal with the 
Fire wasn't hacked together at the last minute, because no part of it 
appears to have been thought out well, including the announcement itself.)

Please note, I'm not saying the Fire will be a failure. I think it's going 
to do quite well. It's going to be a pretty damned good Kindle, with some 
tablet functionality on the side. It will do video as well, even if the 
image will be on the small side. Amazon is clearly trying to carve out a 
piece at the low end of the market, where they won't be competing directly 
with the iPad. But when it comes to magazines and comics Amazon seems to be 
really overselling the device's capabilities. Some pundits are predicting 
that means Amazon will eventually release a 10" tablet of their own (a Fire 
DX?), but that's not really an excuse to give people a crappy experience 
now.

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