I've wondered the same thing. I wouldn't be at all surprised if adults
who hadn't thought about Archie in years have picked up a few issues.
My understanding is that the Kevin Keller miniseries has been very
successful - at least successful enough that they're giving him his
own book next year.

On Oct 10, 10:52 am, Jason Service <[email protected]> wrote:
> any idea if that press is in turn generating sales?
>
>
>
>
>
>
>
> On Mon, Oct 10, 2011 at 10:40 AM, <[email protected]> wrote:
> >  Regardless what we think of this particular crossover, it's worth noting
> > in recent years that Archie Comics are consistently generating newsworthy
> > buzz.  Admittedly they are using stunts to get noticed, but I've heard more
> > about Archie Comics from the news in the past two years than I probably have
> > my entire life.  Good job Archie PR/Marketing team!
>
> > The Irredeemable Shag
> >http://firestormfan.com
> >http://onceuponageek.com
> >http://twitter.com/firestormfan
>
> >  -------- Original Message --------
> > Subject: [The Unique Geek] ARCHIE'S Latest Surprise: Zombies, Rock
> > Music & KISS!
> > From: Luke Jaconetti <[email protected]>
> > Date: Mon, October 10, 2011 9:17 am
> > To: The Unique Geek <[email protected]>
>
> > Sounds like fun to me!
>
> >http://www.newsarama.com/comics/archie-kiss-crossover-111007.html
>
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