http://mashable.com/2012/07/10/microsofts-ballmer-war-on-apple/

About ten years too late to try to challenge Apple on all fronts- I'm assuming 
Ballmer doesn't include multimedia sales like the iTunes store. The Surface has 
some very interesting features, but the fact that it crashed during the 
introduction and MS not allowing anyone to actually touch one doesn't inspire 
confidence. I think I'm one of the lone dissenters but I don't think having the 
same interface on tablets and full PC/laptops is a good idea- they offer 
different user experiences, and require slightly different controls. Some of 
the factors Ballmer counts as a strength are just as easily a weakness- 
enterprise support is important, but it's a lowest-common-denominator 
demographic. Businesses aren't keen on upgrading (my organization hasn't 
completely upgraded from XP yet) and the big shift from Aero to Metro may 
require the repurchase of a lot of software, retraining of employees, and other 
productivity nightmares. Win8 Phones look like they will be a winner, but I 
suspect they'll have a bigger impact on the sales of Android phones than 
iPhones; iPhones tend to create ecosystem buy-in. I can attest that mine was 
the gateway device for me switching to Macs, and users tend to purchase 
accessories and apps that would have to be abandoned. Android users on average 
spend far less on apps, and there isn't a Google ecosystem yet (although they 
are trying to build one from the ground up). 
I don't think their new product lines will be an epic failure, but MS has a lot 
of catching up to do before bold talk like this is appropriate. 

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