The bulk of the crowds that made Avengers such a financial success probably 
aren't comics readers. Guardians is a good calculated move; while it's a lesser 
known Marvel title it lies a bit outside of the typical superhero story that's 
saturated the market. It could be marketed as a scifi/space opera story instead 
of superhero.

On Jul 16, 2012, at 9:04 AM, Jason Service <[email protected]> wrote:

> I used to be a reader of Marvel. I quit in the 90's. Most of these names mean 
> NOTHING to me. Drax the Destroyer and Rocket Racoon are names i have heard 
> of. Never read a single comic they were even in as a cameo that i can recall.
>  
> This makes me really have serious concerns about this one...I read Marvel for 
> more than a decade and don't know who these characters are. I hope that 
> Marvel makes this work, but i am not in any way excited about this group. I 
> am sure with proper marketing and trailers, they could get my interest, but 
> this may be a HUGE test for Marvel...getting fans of their more traditional 
> properties interested in this group, but a more difficult proposition, 
> getting folks with no comic history/interest to come see this. It'll be 
> interesting.
> 
> On Mon, Jul 16, 2012 at 8:21 AM, Luke Jaconetti <[email protected]> wrote:
> The worst kept secret in Hollywood is now official.
>  
> Should be a lot of fun seeing how the hype for this is handled.  I forsee a 
> lot of "Is Marvel crazy?" and "Green Lantern PROVED cosmic heroes DON'T 
> WORK!!!!!" type of chatter balanced against the True Believers who will be 
> shouting "I AM GROOT!" and "Rocket Racoon for the win!!"
> 
> On Sunday, July 15, 2012 10:23:29 AM UTC-4, cwpreston wrote:
> http://www.hitfix.com/news/guardians-of-the-galaxy-will-feature-star-lord-rocket-raccoon-groot-gamora-and-drax
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