Do you feel more confident and powerful after watching a superhero movie? 
Researchers led by Ariana Young of the University of Buffalo studied this 
emotional effect. They asked 98 young men how they felt about Batman and 
Spider-Man and showed them pictures of the heroes, depicted with variously 
muscular or normal physiques.

Researchers then asked the young men to rate their own physiques and 
demonstrate their strength:

Those who felt no emotional connection the hero in question gave lower ratings 
to their own bodies after seeing the image of a muscular Batman or Spider-Man. 
They apparently compared their own bodies to those of the fictional character 
and judged themselves as lacking.

This effect vanished when the participant felt an emotional link with the 
superhero. Rather than seeing themselves as less than their brawny hero, they 
apparently adopted his manly aura.

What’s more, those who identified with a particular superhero, and saw the 
muscular version of the character, exhibited greater strength on the hand-grip 
test than their fellow devotees who either (a) viewed the non-muscular image, 
or (b) viewed the muscular image of the alternate hero. Seeing the figure they 
identify with as strapping inspired them to their own feat of strength.

In the researchers’ words, this suggests “one possible explanation for the 
overwhelming popularity of superheroes in our society is that, for some men, 
they may fulfill an important psychological function: making them feel better 
about their bodies."

Link -via Marginal Revolution | Image: DC Comics



http://www.neatorama.com/2012/08/22/The-Psychological-Advantage-of-Bonding-with-Batman/



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