Sent to you by cwpreston via Google Reader: Microsoft CEO Ballmer braces us for a 'fundamental shift' in strategy with more Microsoft-designed devices via Engadget by Jon Fingas on 10/9/12
Microsoft's Surface tablets could already be considered warning shots across the bow, signalling that a change in strategy was underway. For anyone who was in doubt, however, CEO Steve Ballmer has clearly spelled out in a shareholder letter that Microsoft now sees its own devices as crucial to the company as anything else. There's a "fundamental shift" in how the Redmond-based crew works, he says, and investors should expect that Microsoft will periodically make "specific devices for specific purposes" (like Surface or the Xbox) that show off services in the best light possible. Ballmer adds that plans in the long run focus on new device types and learning interfaces. The message is ostensibly a rosy one for the company's future, but there's also a subtext for hardware makers that have complained about competing against their OS partner: get used to it. Ballmer sees Microsoft-designed hardware like Surface as complementary to what third parties do, and his company isn't about to reverse course anytime soon. Filed under: Gaming, Tablets, Microsoft Microsoft CEO Ballmer braces us for a 'fundamental shift' in strategy with more Microsoft-designed devices originally appeared on Engadget on Tue, 09 Oct 2012 19:28:00 EDT. Please see our terms for use of feeds. Permalink The Verge | Microsoft | Email this | Comments Things you can do from here: - Subscribe to Engadget using Google Reader - Get started using Google Reader to easily keep up with all your favorite sites -- You received this message because you are subscribed to the Google Groups "The Unique Geek" group. To post to this group, send email to [email protected]. To unsubscribe from this group, send email to [email protected]. For more options, visit this group at http://groups.google.com/group/theuniquegeek?hl=en.
