Illegal or no, this has the potential to be HUGE. 

http://www.tuaw.com/2014/03/11/popcorn-time-lets-you-easily-stream-torrents-and-raises-troublin/?ncid=rss_truncated

Popcorn Time lets you easily stream torrents and raises troubling questions 
about the future of intellectual property



Imagine your perfect Netflix. Instead of the mixed bag of occasional new 
releases and B-list back catalog, your streaming options rival anything you 
could find on iTunes. Instead of paying full price to own or a premium rate to 
rent, it's all just sitting there, waiting to be streamed with a click of your 
mouse. Gravity, Saving Mr. Banks, Nebraska, 12 Years a Slave, Man of Steel; the 
Netflix you've always wished for.

It exists, but no one is getting paid. Welcome to Popcorn Time.

Popcorn Time is a simple to use desktop app that's available for Mac, Windows, 
and Linux. Once installed, users are provided with an attractive layout 
showcasing every single new hit movie you could imagine. Think of it as 
Blockbuster on your desktop... if Blockbuster was actually a viable business 
these days. The app works by playing streaming video direct from torrents. 
While you watch, you seed and share the torrent data to other users. You'd 
imagine these streams are glitchy, with inconsistent or weak quality, but each 
one we tested out worked perfectly.

It's a dream come true for the morally ambiguous. But there's a hitch for the 
rest of us; it's stealing. There are a lot of grey areas that come into play. I 
understand there are people who will use this service to watch movies they've 
already paid to see in theaters or at home. There are people who will use it to 
watch movies they would never pay to view at home. But for every Robin Hood 
with a reason, there are just as many users who stream because it's easier and 
it's free.

And Popcorn Time is easier. Unlike the current waiting game for quality titles 
on Netflix or the borderline criminal habit of charging $20+ dollars for 
special feature-free digital copies of movies online, Popcorn Time is a breeze. 
Everything you want to watch for free. I can't get a paid service like HBO GO 
to provide better than a YouTube quality picture during peak hours, but if I 
want to steal content on Popcorn Time I'm golden.



We're at an interesting time in the digital age, where media content empires 
are run by businessmen who put short term profits over long term 
sustainability. While content providers are busy fighting to wring out every 
single last dollar from the customers who still pay for content, they're 
ignoring the next generation of viewers.

Right now the first wave of the YouTube generation is entering adulthood. Large 
chunks of these viewers have no interest in ownership. Hell, lots of them have 
no interest in even paying for content. They just want what they want, when 
they want it. HBO GO didn't crash during the True Detective finale because of 
paying customers. It crashed because of the millions of people who use their 
friend's or parent's accounts to watch without a thought because someone else 
is paying for it ... and because it's easier than stealing.

Since Popcorn Time is a client app that aggregates content by searching 
torrents it doesn't directly host itself, I doubt it's going to be easy to shut 
down. It helps that it's based out of Argentina and isn't subject to US laws. 
But even if it does get shut down, another program like it will fill its place.

We're at a point now where the only option is treating piracy like the 
competition. Services like Netflix are allies of the movie studios. Work with 
them to provide better options that make piracy seem like more trouble than 
it's worth. Would you pay $15-20 a month for the service if it meant earlier 
access to recent titles, or the ability to stream commentaries for titles like 
Forrest Gump? That's the equivalent of each subscriber going to a see a movie 
in the theater or buying a moderately priced Blu-ray every month. There's money 
to be made, but they have to remember their audience.
The content providers have to remember how easy it is to steal content right 
now. They have to remember that wages have been stagnant in this nation for 
almost two decades and when someone pays $20 dollars for a movie that sucks, 
that $20 lingers in their memory. And they have to remember that, unless they 
destroy the modern internet, it's just going to get easier and easier to find 
content for free.

Popcorn Time is the easiest it has ever been. Content providers should take a 
look at their enemy, and then imagine how it will evolve in one year. Five 
years. Even in just six months. There are more people than ever reaching for 
popcorn and watching content at home. It's up to content providers to make sure 
it's easier to financially support the people who create the art we enjoy than 
it is to steal it.




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