Competition is good, but it sounds like this will have to mature a bit before 
it's a legit Roku/Apple TV competitor. It already has more functionality than 
the Chromecast, but that's in a subcategory all its own. 

http://www.engadget.com/2014/04/02/amazon-announces-android-powered-streaming-stick/

Amazon announces Fire TV, an android-powered streaming set-top box



We've been waiting for it for quite sometime, but now Amazon is finally ready 
to make its play for the living room. Fire TV is not a barebones device like 
the Chromecast, it's a powerful Android-driven platform with ties to the 
broader Amazon ecosystem. Inside the slim black plastic box is a quad-core CPU 
with a full 2GB of RAM -- that makes it more akin to a high-end smartphone than 
your typical streaming device. And its incredibly slim, shorter than a dime and 
with barely enough clearance for the small selection of ports around back, 
which includes the standard HDMI as well as optical audio and Ethernet.

The interface is incredibly image heavy. Browsing through the Amazon video 
store is basically just scrolling through an endless barrage of movie posters 
presented in a moving 3D bar. And, at least during the demo, the hardware 
churned through the slick UI with nary a hiccup in sight. But far more 
impressive was how quick videos were to load. Pressing play on almost any video 
instantaneously launched the movie or show. And we mean instantaneously. There 
was no pause, lag or loading screen -- it's impressive to say the least.

Developing...

And, true to the company's word, this is not a closed ecosystem. It's powered 
by Android and HTML, which should make porting apps extremely simple. The 
device will launch with access to Hulu and Prime (obviously) but other partners 
will be added over time. Including Netflix, Plex, and NBA Gametime if the demo 
screens are to be believed.

You can obviously control the Fire TV with the buttons on your remote, but you 
can also use voice control. Inside the remote is a microphone which captures 
your searches, sends them to the Amazon cloud, deciphers them and tells the 
Fire TV what to pull up. And it does all of this incredibly quickly, at least 
as fast as Google Now.

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