http://www.denofgeek.com/movies/marvel-studios/30036/why-does-marvel-studios-keep-sidelining-its-antagonists

Why does Marvel Studios keep sidelining its antagonists?

This article contains spoilers for every MCU movie up to and including Captain 
America: The Winter Soldier.

Since Iron Man kicked off the Marvel Cinematic Universe in 2008, Marvel Studios 
has gradually built worldwide box office dominance, developing a sprawling 
superpowered franchise which every other studio wants to emulate. It isn't 
without its curiosities and questionable decisions, though.

While Iron Man's villain Obadiah Stane was revealed rather late in the film, he 
was a decent enough adversary for an origin story, and he pushed an 
early-in-his-superhero-career Tony Stark to his limits. In the same year, 
General Ross was a clear and deadly villain for The Incredible Hulk film, even 
though Tim Roth's Abomination did all the heavy lifting.

Similarly, Tom Hiddleston's debut as Loki in 2011's Thor provided a decent 
challenge for the God of Thunder, before going on to become a formidable foe 
for a whole host of heroes in 2012's Avengers Assemble. Still Marvel's most 
memorable menace, Loki has been given a lot of screen time to develop into a 
fully formed character who audiences really respond to.

However, since 2010's Iron Man 2 Marvel has introduced a more unusual terror - 
the sidelined antagonist. This rushed sequel pulled a fast one on our 
expectations, advertising Mickey Rourke as the big bad, before revealing that 
he would end up imprisoned and working for Justin Hammer for a sizeable chunk 
of the film. This has seemingly set a precedent for future non-Loki bad guys - 
that they would get nudged from their advertised central positioning in favour 
of revealing a different threat.

Iron Man 3 is perhaps the most notorious example of this, with Ben Kingsley's 
Mandarin being revealed as merely an actor, and Guy Pearce being eventually 
revealed as the true villain. Marvel's 'One Shot' short All Hail The King 
suggests there is even another layer of revelations to come. Thor: The Dark 
World continued this trend, rendering Christopher Eccleston's Malekith 
near-mute and sadly underdeveloped. Most recently, Sebastian Stan's Winter 
Soldier arguably became a bench-warmer in his own movie, proving to be more of 
a set-up for future instalments than a truly anarchistic adversary, with the 
real enemy being HYDRA.

So why does Marvel keep doing this? 


Studio-wise, the most obvious reason for toning down the threat of the 
advertised villain and highlighting evil plots in the background (Hammer's plot 
to muscle in on Stark's empire, Loki's plan to usurp Odin, the possible 
emergence of the real Mandarin and the HYDRA plot within S.H.I.E.L.D.) would be 
the necessity to keep the separate franchises going.

Although Justin Hammer's plot is still resolved over the course of Iron Man 2, 
the background threats from other Marvel movies are still looming and awaiting 
further development. Zola's algorithm and the three central Helicarriers may 
have been stopped in The Winter Soldier, but HYDRA is still out there waiting 
to terrorise Cap once again in at least one more sequel.

After the amazing reception of Avengers Assemble, developing a broader Loki 
narrative of attempted galactic domination is surely a wise move. Likewise, the 
threat of 'the real Mandarin' has been teed up and may be developed upon if we 
ever see more standalone Iron Man films. Both these future plots would not be 
foreshadowed yet if it wasn't for the creative decision being bravely made to 
advertise a main antagonist then sideline them and reveal something else.

This allows Marvel to develop a template for standalone sagas beginning with an 
initial stoppable threat in part one, before moving the goalposts and revealing 
something more in the sequel, leading into a big bust-up in the third 
instalment. This certainly seems to be the way it's shaped the Captain America 
and Thor franchises anyway - kick off with a relatively easy fight against your 
main baddie, reposition that villain or their organisation in the second 
instalment, then (presumably) defeat them once and for all (or at least inflict 
a lot of damage) in the third part.

Of course we still need antagonists though, so some new ones must be drafted in 
to keep us entertained with plenty of punching and kicking in that middle 
instalment, before sidelining them later to make room for the larger narrative. 
It might not please everyone all the time, but this method certainly allows 
Marvel to develop broader narratives than just a new freak-of-the-week-style 
scenario occurring every year, which would surely be less entertaining.


There is also the problem of the Avengers to consider. As reviewers and 
commenters continue to point out - if these villains were really that 
dangerous, surely one of our heroes would call for some back-up? Avengers 
turning up in each other's movies would not only cost Marvel a pretty penny, it 
would defeat the point of developing separate franchises in the first place.

Rather than calling in the Hulk, Iron Man or Thor then, Cap should be able to 
fight his own battles with the support of his S.H.I.E.L.D.-based supporting 
cast. Likewise, Tony should be able to solve his solo problems with the help of 
Rhodey, JARVIS and Pepper, while Thor's Asgardian comrades should be support 
enough in his own movies.

As such, one way to ensure the right level of villainous ability in these 
separate solo franchises is to sideline the initial threat and unravel a more 
shrouded plot in the background. The Winter Soldier matches Cap for strength 
and fighting skill, and with his technological weapons and cybernetic 
enhancements, would probably win if they fought for long enough. It only takes 
two or three fights for Bucky to start questioning his orders and remember who 
he is, though - surely a conscious decision. If this fight continued any 
longer, Cap would presumably need to call in someone with a bit more fire-power.

By sidelining The Winter Soldier for some shady within-the-government plotting 
(the kind of thing Cap has good form at bringing down), Marvel sets up a sequel 
in which Cap can actually achieve his goals without too many 'couldn't he do 
with Iron Man's help?' questions being asked.

The same goes for Iron Man 3. Could MCU Tony really stop a magic-ring-wielding 
super-terrorist without everyone legitimately thinking it would make a better 
story as a team-up with Thor? Marvel avoided that problem by turning the 
Mandarin into Trevor Slattery - a formidable thespian and the Toast of Croydon, 
but not much of a terrorist. Aldrich Killian is a villain that Tony can 
actually defeat, which is a good enough reason to explain why the Mandarin was 
used as a red herring rather than a mystical menace. By sidelining the main 
antagonist then, Marvel avoids awkward Avenger absence questions being asked 
even more.


This works both ways too - surely if every standalone movie villain was as 
difficult-to-stop as marketing materials are bound to suggest, what would be 
the point in ever bringing the Avengers together? Avengers Assemble earned the 
closest thing to unanimous acclaim the MCU has ever seen, thanks in no small 
part to the God of Mischief himself, Tom Hiddleston's Loki, returning with more 
rage and power than ever.

In Thor's first solo film, Loki was pretty pissed off, but was thwarted 
comparatively easily by his big (adoptive) brother who was able to defeat him 
through a string of personal sacrifices - offering his life to save his friends 
(rendering him worthy of Mjolnir) and then severing his link with Jane by 
destroying the Bifrost Bridge.

Avengers Assemble wouldn't have worked if the danger level was as low and 
easily-averted as that of Thor. An airborne alien invasion of unfathomable 
numbers endangering one of Earth's biggest cities is a huge threat, and all the 
Avengers get their moment to prove their worth. Only the Hulk could subdue 
Loki, Cap had to inspire the police to evacuate, Tony had to make the sacrifice 
play, Thor's lightning was vital to slowing the invasion... Heck, even Hawkeye 
and Black Widow managed to pick up and handful of pivotal moments.

If the threat was this big in all the other movies, as it could have been in 
Thor: The Dark World and Iron Man 3 if the advertised antagonists had been a 
bit more effective, we would have been so bombarded by now with solo films in 
which singular heroes succeed against insurmountable odds that an Avengers team 
up would seem completely unnecessary. If the world was truly at stake in every 
Marvel Studios solo movie, superhero fatigue would be huge by now.

By sidelining their central standalone antagonists, Feige and co. ensure the 
future of their shared universe - some villains are a massive threat, requiring 
a whole super team to stop them. Some are less formidable foes and get assigned 
one Avenger each. They might not even be the real villain at all, making way 
for a background conspiracy (HYDRA, Loki's usurping, the real Mandarin) which 
can be dealt with at a later date, avoiding the problem of 'the world's 
ending!!' repetitiveness for now.


So, we've established a number of legitimate reasons why Marvel keep sidelining 
their primary antagonists - to ensure the continuation of the standalone 
franchises through 'moving the goalposts' and unveiling a background plot, and 
to stop our heroes becoming overpowered and solving everything too easily, 
which in turn legitimises the need for Avengers movies when a villain turns up 
who poses a bigger threat than Trevor Slattery.

There's one more reason we should consider too - Marvel makes these choices to 
keep us guessing and to spring entertainment from unexpected places. By 
revealing Trevor Slattery, Marvel provided a huge laugh and led into a 
cinematic experience in which we genuinely didn't know what was going to happen.

In the age of trailers for trailers and nine minute super previews, we're glad 
that Marvel is brave enough to sideline its antagonists and surprise us some of 
the time. Let's just hope they don't have Ultron turn out to be as big an A.I. 
threat as the toaster from Red Dwarf or this technique might quickly become a 
tiresome second-guessable gimmick - it's a fine line, but at the moment Marvel 
is staying on the right side of it.

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