https://www.yahoo.com/style/barbie-now-comes-in-tall-1352965283053622.html
The article makes a false implication, that sales were "tanking" because of supposed widespread outrage over the iconic Barbie doll proportions. That's pretty demonstrably untrue, as the main problem facing Barbie and pretty much all toylines is that kids simply do not play with toys as much as they used to, girls especially. The culture here in the US has pushed young girls away from playing with dolls and more into "tween" girl territory (fashion, cell phones, gadgets, and so forth). Add to this the fact that newer fashion doll brands such as Monster High (which have insane, Bratz style proportions) are seen as more "hip" and thus more marketable than Barbie, which primarily relies on the strength of it historic and iconic brand. Monster High also has a popular fictional mythology around it, which Barbie has never had in any sustained way -- she's an Everywoman type of character, as opposed to the MH girls who have defined personalities which are consistent across media. Still, nice to see some innovation from a brand which has prided itself on granular changes for decades. -- You received this message because you are subscribed to the Google Groups "The Unique Geek" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. To post to this group, send email to [email protected]. Visit this group at https://groups.google.com/group/theuniquegeek. For more options, visit https://groups.google.com/d/optout.
