I am not a fan of the Jean Kilbourne videos (Killing Us Softly, Again Killing Us Softly, Killing Us Softly--Part 4, etc.) because she distorts her discription of advertising by selecting only examples that support her case. Also, she has a somewhat self-congratulatory, smarmy style that is made worse by taping her videos in front of a wildly enthusiastic auditorium of students. It reminds me of politicians who make themselves look good during speeches by selecting an audience that will be highly appreciative.
This said, I sometimes show part of a Kilbourne video (usually a recent one from our library) in my Consumer Psychology class to generate discussion about sexism in advertising. I don't try to pretend that this is science but it works to get the issue on the table for us. --Dave Campbell Gerald Peterson wrote: > I have used the "killing us softly" film to facilitate discussion of >stereotyping and the media. As I encourage my students to examine the >research bases of text and class material, I am wondering if others have >explored in class the empirical bases of the conclusions drawn from the >films--regarding the relationship between media images and presentations >and actual violence, sexual abuse, rape, etc. It has been a few years >since I have used this film, but I do not recall a strong research base >for some of the inferences drawn...many of which imply causality. I ask >because I was thinking of sending my students to see a presentation >based on the film. Gary Peterson > > ___________________________________________________________________ David E. Campbell, Ph.D. [EMAIL PROTECTED] Department of Psychology Phone: 707-826-3721 Humboldt State University FAX: 707-826-4993 Arcata, CA 95521-8299 www.humboldt.edu/~campbell/psyc.htm --- You are currently subscribed to tips as: [EMAIL PROTECTED] To unsubscribe send a blank email to [EMAIL PROTECTED]
