On 28 Oct 2002 at 8:44, Esther Yoder Strahan wrote:

> While I have no insight to shed on the cover of Gazzaniga's textbook, I 
> have a good friend who tells some revealing stories about the process of 
> publishing a successful intro psych textbook. One of these is that the 
> publishers obtained a second author, without the knowledge of the first 
> author, for the Canadian market. Apparently their marketing surveys showed 
> that the Canadian audience was sensitive to issues of American cultural 
> imperialism  >:)  and that a Canadian co-author was essential.

I'm currently assigning the Canadianized version of David Shaffer's child development 
textbook. I certainly didn't agitate for a Canadian 
version, believing that research is research, and I would hate to see studies of 
lesser quality mentioned in a textbook merely because 
they were Canadian. Nevertheless,I think it's reasonable that Canadian students should 
have a selection of examples drawn from their 
own country, and Canadian statistics. It sometimes seems we know more about our 
neighbour to the south than about our own country.

But there is a downside. One is that this brand-new Canadianized version is based on 
the old edition of Shaffer's book, at exactly the 
same time as he's released a new edition. . Of course, these editions come out far too 
often anyway.  In fact, the new Canadianized 
version is so close to the older edition (word-for-word with a bit of Canadian content 
added) that I'm letting students use either the new 
Canadian or the old regular version. 

Another problem is that the Canadian coverage needs some tweaking. I've been 
corresponding with the Canadian author over an 
obviously wrong statistic claiming a preposterous number of triplets born in Canada. 
The source given doesn't help because it has an 
error of a different kind. There's also the glaring omission of the shameful story of 
Canada's most famous multiples, the Dionne 
quintuplets,  and the failure to discuss the infamous U. Toronto psychologist William 
Blatz who controlled their upbringing. Perhaps the 
Canadianizers wanted to sanitize Canadian psychology history for students, shielding 
them from its darker elements. But I tell 'em 
anyway. 

Stephen
_______________________________________________________
Stephen L. Black, Ph.D.              tel:  (819) 822-9600 ext 2470
Department of Psychology             fax: (819) 822-9661
Bishop's University                 e-mail:  [EMAIL PROTECTED]
Lennoxville, QC  J1M 1Z7
Canada

Department web page at http://www.ubishops.ca/ccc/div/soc/psy
Check out TIPS listserv for teachers of psychology at:
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