I have a student who is interested in differences in clothing choices between Caucasian and African-American women and how those clothing choices are viewed by men (particularly, are African-American women viewed as dressing more provocatively). It seems she did a quick survey last term in a sociology class and found that quite a few males claimed this statement was true. We have found a number of studies on body image and sexual behavior, but are having problems locating information more closely related to this topic. Any suggestions?
Deb
Hi Deb -
Plous & Neptune (see the citation & abstract below) did
some investigations of race and gender in advertising. They found some
interesting results for body position, clothing (African-American
women were shown much more often in an 'animal print') and exposure.
I'm not sure that African-American women dress more provocatively, but
some of Plous & Neptune's results suggest that African-American
women are portrayed more provocatively, especially in magazine
advertisements.
Not sure if this would help your student, but I thought I'd throw
it out there.
Kirsten
***********
Plous, S., & Neptune, D. (1997).
Racial and gender biases in magazine advertising. Psychology
of Women Quarterly, 21, 627-644.
Abstract: "Recent evidence suggests
that racial and gender biases in magazine advertisements may be
increasing. To explore this possibility, a content analysis was
performed on 10 years of fashion advertisements drawn from magazines
geared toward white women, black women, or white men. The
results indicated that except for black females in white women's
magazines, African Americans were underrepresented in magazines.
Female body exposure was greater than male body exposure. Female
body exposure rose significantly over the 10 years. White women
were shown in low status positions nearly twice as often as other
models. Black women wore the majority of animal prints, most of
which were patterned after a predatory animal. These findings
suggest that racial and gender biases in magazine advertising
persisted, and in some cases increased between the mid - 1980's and
the mid- 1990's."
--
Kirsten Rewey,
Ph.D. |
Coordinator of Introduction to |
Research Methods and Statistics | "Well-behaved women rarely make history."
Department of Psychology |
University of Minnesota | Laurel Thatcher Ulrich
N218 Elliott Hall |
75 East River Road |
Minneapolis, MN 55455 |
(612) 625-0501 |
______________________________________________________________________________
Coordinator of Introduction to |
Research Methods and Statistics | "Well-behaved women rarely make history."
Department of Psychology |
University of Minnesota | Laurel Thatcher Ulrich
N218 Elliott Hall |
75 East River Road |
Minneapolis, MN 55455 |
(612) 625-0501 |
______________________________________________________________________________
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