Thanks to Michael Renner for sharing the Chronicle of Higher Ed expose on
professors and departments receiving kickback payments for text adoptions (in
one case from a publisher that buys adoptions by paying an inflated sum for
�reviews�).

Karen Huffman, Jeff Nevid, Don McBurney, and Gene Walker speak for others of
us text authors in saying that colleague reviews are an important part of our
revision process.  I regard the reviews I receive as a gift not only to me,
but to the teaching of psychology and its students.  Reviews and editing
together enable us to author books that, whatever their flaws, are better than
any one of us, working alone, could have written.

Bear in mind, too, that reviews may sometimes serve a purpose that�s not
evident . . . when they serve to balance an opposing review.  If you want more
on signal detection, and another reviewer wants less, and if the author
decides to retain the existing coverage, it may look like your review had no
influence, when actually it did get weighed in.

The bigger question raised by the Chronicle article is whether there should be
any place for kickback payments to induce text adoptions, or whether texts
should be sold and selected solely on their merits and appropriateness for one
�s students.  There�s actually a seeming consensus on this question among
teachers of psychology, text authors, and leading publishers, at least as
reflected in official statements:

>From the APA Monitor, October 1988 (showing this issue keeps resurfacing):
�Members of Division 2 (Teaching) have voted overwhelmingly in favor of a
policy opposing kickbacks for text selection.  The Division 2 policy, approved
by 99 percent of those who voted, states that �publishers� offer of monetary
considerations for adopting classroom materials should be refused and that
members should make every effort to discourage this practice in their
departments.

The Textbook Authors Association (now the Text and Academic Authors
Association) wrote in an undated open letter to all college administrators and
professors that:
�We recommend that administrators and faculty senates act to prohibit any
sales practices involving kickbacks. . . . Kickbacks are sometimes offered by
publishers and sometimes solicited by professors. . . . In our opinion, they
are unethical and are so potentially detrimental to higher education that they
should be banned from every campus.

The Association of American Publishers Higher Education Division�s �Statement
of Principles for College Publishing� has declared that:
�The criteria for textbook selection properly concern only the quality and
suitability of the textbook itself and its immediate ancillary materials. . .
.  College publishers should avoid making any improper inducement to any
actual or potential adopter, directly or indirectly, which may be described as
a bribe, kickback or excessive commission or free which is contingent on the
adoption of their textbooks or their ancillary materials.  Unacceptable
activities include� cash grants, rebates, equipment contributions or money for
such to individuals or departments.

Dave Myers
www.davidmyers.org


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