Thank you for selecting an Allyn & Bacon/Longman textbook for your course. I appreciate your adoption and look forward to hearing more about how the book works for you and your students this fall! I know you put a lot of time into selecting this text, so I'm sure you'll agree that it's important that your students get the book and use it. Yet the facts show that more and more students are not buying their required books (new or used) unless their instructors stress the importance of the book in class. I'm writing you now to ask you to agree to tell your students about the importance of their required book and to offer you any help you may need to deliver that message. Our marketing department has put together a special "First Day of Class" campaign for professors who are willing to participate in stressing the importance of using the textbook. If you are willing to join our efforts, we will send you a personalized flyer, transparency, or PowerPoint slide (your choice) to use on the first day of class. And to thank you for participating, we will let you choose a free book of your choice from a terrific selection of 12 different titles published by our sister company, Penguin/Putnam. The titles in this program, along with further details about this initiative are found in the attached participation form. Simply fill it out, and send it to me. I'll do the rest! I hope to hear from you soon.
What bothered me about this is that I am supposed to agree to use their material sight unseen. (I haven't asked them to let me see it first, so I do not know if they will.) However, the other issue, related to a discussion on this list earlier, is that the publisher will "reward" me for using their material with a free book. I was wondering if any of you had any reactions to this offer?
Jeff Nagelbush Ferris State University [EMAIL PROTECTED]
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