Baldwin & Baldwin, "Behavior Principles in Everyday Life": "To reinforce mean to strengthen, and both positive and negative reinforcement strengthen behavior. They both increase the likelihood that people will repeat a behavior in the future." . . . Postive reinforcement occurs with teh onset of a reinforcing stimulus, and negative reinforcement occurs with the termination fo an aversive stimulus."
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Mark A. Casteel, Ph.D.
Associate Professor of Psychology
Penn State York
1031 Edgecomb Ave.
York, PA 17403
(717) 771-4028
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