Why wouldn't Herrnstein belong in a H&S course? The Matching law was his as well as the early papers on concept learning in pigeons.
Richard Pisacreta, Ph.D.
I'd second that.
The matching law is the basis for the assumption that there is no such thing as a simple schedule of reinforcement; there are always alternative behaviors and reinforcers available to the organism.
This has applications that range from clinical psychology to behavioral economics.
In fact, he's regarded as the founder of the field of behavioral economics; a blend of behavior analytic principles with traditional economic phenomena.
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* PAUL K. BRANDON [EMAIL PROTECTED] *
* Psychology Dept Minnesota State University *
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