----- Original Message -----
Sent: Tuesday, March 30, 2004 9:43
PM
Subject: more on some "isms"
An interesting study was described in
AARP (okay, now I'm outed). The issue is devoted to "Civil
Rights Today." (For those of you who aren't old enough, you can
check out the issue online: http://www.aarpmagazine.org/
You can participate in the Implicit Association
Test, described in one of the articles entitled "The Roots of Hatred," written
by Sharon Begley. The test was developed by Mahzarin Banahi of
Harvard and Anthony Greenwald of Univ. of Washington in the late
1990s. It's very interesting, and guaranteed to be more fun than those
research papers you should be grading.
It "attempts to lift the curtain on people's
unconscious attitudes and feelings about race.
The premise of the experiment
is that unconscious stereotypes operate without deliberate thought but can
powerfully affect behavior, preferences, and judgments... [The test]
measures how quickly people associate positive or negative words ("glorious,"
"evil," "failure," "love") with a photo of a black face or a white one.
The more automatically your mind links "horrible" to a black face or "love" to
a white one, the faster you press a key. If the task requires you to
quickly link "failure" to a white face and your mind rebels, your responses
will be slower."
Beth Benoit
University System of New
Hampshire
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