Re: advertisments as stimuli

[David Campbell]

I, too, have a student using TV commercials in a research project.  
These ads are placed on the air "free" to viewers in hopes that they 
will be viewed.  I can't see how the ad agencies would want to be 
bothered with copywrite paperwork if a researcher wanted to extend the 
viewing of these ads by showing them to research participants.  For an 
analogy, would you seek out permission from the publisher to use a 
passage from "Lord of the Flies" in an experiment?  Probably not.  But 
if you wanted to publish (for profit) a book using this passage, then 
permission would be needed.

The real copyright infringement would come up if you were to take parts 
of these ads to incorporate into your own ads for something you were 
selling.  Everything changes when your intention is to make money off of 
someone else's work.

--Dave

Patrick O. Dolan wrote:

I have a copyright/ethics question that I am hoping some of you can
help me with.  I have a student who wants to use TV commercials as
stimuli in an experiment- does she need to get permission do use them?
I don't know exactly what the task will be but essentially subject
will be asked to view them then respond to them (opinion of them,
memory for them, etc.).
Thanks for any insight

Patrick

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Patrick O. Dolan, Ph.D.
Assistant Professor
Department of Psychology
Drew University
Madison, NJ  07940
973-408-3558
[EMAIL PROTECTED]
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David E. Campbell, Ph.D.        [EMAIL PROTECTED]
Department of Psychology        Phone: 707-826-3721
Humboldt State University       FAX:   707-826-4993
Arcata, CA  95521-8299          www.humboldt.edu/~campbell/psyc.htm


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