Two other books that deal with this topic:
The Psychology of Persuasion: How to Persuade Others to Your Way of Thinking
by Kevin Hogan
Get Anyone to Do Anything : Never Feel Powerless Again--With Psychological Secrets to Control and Influence Every Situation
by David J. Lieberman
Another thing you might want to look at is Jeane Kilbourne's website. She does a lot of work with how women have been used in advertising which is both effective for marketing and denigrating to women.
http://www.jeankilbourne.com/
Dr. Bob Wildlbood Lecturer in Psychology Indiana University Kokomo Kokomo, IN 56904-9003 [EMAIL PROTECTED] [EMAIL PROTECTED]
On 20 Dec, 2004, at 10:13, [EMAIL PROTECTED] wrote:
I would like to teach a course called "Guerrilla Psychology."� My interest arose as I became fascinated with Karl Rove's tactics and how effective they were.� I want to teach a course on how psychological principles can be used to manipulate opinion and behavior basically, void of ethics.� So, far, I can identify areas such as politics and marketing (closely related, I would guess), as well as miltary operations and education.� (There is a related query from someone else on another list, but the focus is not on the down and dirty uses that I am interested in.)
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