Research suggests that subliminal perception does influence behavior (e.g., 
mere exposure effect and sublimal/masked priming effects), as well as emotion 
(e.g., mere exposure to stimuli increases one's mood). In fact, recent research 
out of Cornell suggests that stimuli presented in the future actually affect 
your behavior now (e.g., subliminal precognition). 
 
In fact, the research on the mere exposure effect suggests that subliminal 
stimuli might produce bigger effects than supraliminal stimuli.  I believe 
there is even a theory (I think its called ironic processes) that explains why 
subliminal stimuli can produce larger effects.  I don't know what to believe 
anymore.  Of course, I'm not worried about any large behavior changes outside 
of the lab (or lasting more than a short time).

________________________________

From: Steven Specht [mailto:[EMAIL PROTECTED]
Sent: Mon 11/14/2005 3:34 PM
To: Teaching in the Psychological Sciences
Subject: Re: student's question



That's exactly what I tell my students to demonstrate that subliminal
message effectiveness is silly. If I "up the signal" by actually
verbalizing or writing the message and it doesn't work, what would
possibly be the theoretical justification for why a more obscure
message would work. It's usually pretty effective in getting the point
across.

Now, that being said... would people consider sending me money if I
wrote it like this <SEND ME MONEY, PLEASE!>

Damn, you folks are just being uncooperative ;-)

Cheers,
-S

On Nov 14, 2005, at 3:28 PM, Joan Warmbold wrote:

> But Steve, we can consciously perceive your written messages about
> sending
> you $$$$--but we still won't.  Whatever, I thought it had been fairly
> well
> established that subliminal messages are not effective means of
> persuasion. Am I wrong here?
>
> Joan
> [EMAIL PROTECTED]
>
>> I'm not sure <send me money> if it's technically illegal <send me
>> money>, but you might want to check the case law especially ,send me
>> money> with regard to the music industry related to backward masking
>> <thank you>
>>
>>
>> On Nov 14, 2005, at 12:47 PM, James K. Denson wrote:
>>
>>> Quick Question,
>>> Are subliminal Message illegal?  If so who enforces the law?  The
>>> FCC?
>>>
>>> Thanks in advance
>>> JK Denson
>>> Kempsville High School
>>> Social Studies Department Chair
>>> Psychology/AP Psychology Teacher
>>> Boys Varsity Soccer Coach
>>>
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>>
>>
>> ========================================================
>> Steven M. Specht, Ph.D.
>> Associate Professor of Psychology
>> Utica College
>> Utica, NY 13502
>> (315) 792-3171
>>
>> "Mice may be called large or small, and so may elephants, and it is
>> quite understandable when someone says it was a large mouse that ran
>> up
>> the trunk of a small elephant" (S. S. Stevens, 1958)
>>
>>
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>
>
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========================================================
Steven M. Specht, Ph.D.
Associate Professor of Psychology
Utica College
Utica, NY 13502
(315) 792-3171

"Mice may be called large or small, and so may elephants, and it is
quite understandable when someone says it was a large mouse that ran up
the trunk of a small elephant" (S. S. Stevens, 1958)


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