>From a recent research study on taste preference after adulteration of beer with balsamic vinegar (Lee, Frederick, and Ariely, 2006):
"Budweiser was used in the first two experiments, and Sam Adams in the third. We switched after discovering that Budweiser is not a very popular beer among our participants, many of whom even disputed whether it deserves to be called a 'beer"." Lee, L., Frederick, S., and Ariely, D. (2006). Try it, you'll like it: The influence of expectation, consumption, and revelation on preferences for beer. Psychological Science, 17, 1054-- Stephen ----------------------------------------------------------------- Stephen L. Black, Ph.D. Department of Psychology Bishop's University e-mail: [EMAIL PROTECTED] 2600 College St. Sherbrooke QC J1M 0C8 Canada Dept web page at http://www.ubishops.ca/ccc/div/soc/psy TIPS discussion list for psychology teachers at http://faculty.frostburg.edu/psyc/southerly/tips/index.htm ----------------------------------------------------------------------- --- To make changes to your subscription go to: http://acsun.frostburg.edu/cgi-bin/lyris.pl?enter=tips&text_mode=0&lang=english
