>From a recent research study on taste preference after adulteration of 
beer with balsamic vinegar (Lee, Frederick, and Ariely, 2006):

"Budweiser was used in the first two experiments, and Sam Adams in the 
third. We switched after discovering that  Budweiser is not a very 
popular beer among our participants, many of whom even disputed whether  
it deserves to be called a 'beer"."

Lee, L., Frederick, S., and Ariely, D. (2006). Try it, you'll like it: 
The influence of expectation, consumption, and revelation on preferences 
for beer. Psychological Science, 17, 1054--

Stephen
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Stephen L. Black, Ph.D.          
Department of Psychology     
Bishop's University                e-mail:  [EMAIL PROTECTED]
2600 College St.
Sherbrooke QC  J1M 0C8
Canada

Dept web page at http://www.ubishops.ca/ccc/div/soc/psy
TIPS discussion list for psychology teachers at
http://faculty.frostburg.edu/psyc/southerly/tips/index.htm
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