On Wed, 5 Mar 2008, Paul Brandon went:
I saw the study too -- sounded real (I'll have to check out the source).
Waber RL et al. Commercial features of placebo and therapeutic efficacy. JAMA 299(9): 1016-1017, March 5, 2008.
A related study showed that wine labeled as expensive was preferred to wine labeled as cheap (same wine).
Plassmann H et al. Marketing actions can modulate neural representations of experienced pleasantness. PNAS 105(3):1050-1054, January 22, 2008. And for those who can't get them, I've got them. --David Epstein [EMAIL PROTECTED] --- To make changes to your subscription contact: Bill Southerly ([EMAIL PROTECTED])
