I saw some footnotes in an ad in Sports Illustrated for Wrigley's gum. 
Following up at:

http://wrigleygumisgood.com/focus_concentration_alertness.html

produces reports of various ways that chewing gum can improve cognition.

Looks like an interesting site to investigate in Research Methods.

The initial ad caught my eye with a reference to an article in Psychological 
Science:

Yue, Z., Huang, L., & Zhou, X. (2006). Regional brain activities during gum 
chewing. Psychological Science, 29, 1153-1156.

The original ad in Sports Illustrated was on p. 87 of the December 29, 2008 
issue.


Rick

Dr. Rick Froman, Chair
Division of Humanities and Social Sciences
John Brown University
Siloam Springs, AR  72761
[email protected]

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