> On Mar 27, 2009, at 10:03 AM, Michael Britt wrote:
> 
> > Interesting article on the front page of the Chronicle this week
> > called, "Falling Behind?  Try Shame, Fear, and Greed".  Basically the
> > idea is that people are trying to motivate themselves by "taking a
> > contract out on themselves" on a site called, StickK (http://
> > www.stickk.com/ ).  Despite the slick website, the idea actually seems
> > pretty basic: you decide that if you don't reach a certain goal (say,
> > "lose X amount of weight", or, more pertinent to us, let's say, "write
> > the introduction section to my manuscript") by X date/time, you agree to
> > do something negative (say, donate money to a cause you don't really
> > endorse).  If you accomplish your goal, the negative thing will not
> > happen.
> >
> > Sounds like simple negative reinforcement?

On 27 Mar 2009 at 10:24, Paul Brandon wrote:

> Yes -- avoidance behavior.
> An old behavioral technique also mentioned by Thaler and Sunstein in 
> Nudge [This must be _Nudge: Improving Decisions About Health, Wealth, and 
> Happiness _, 2008]

This sounded familiar to me. It's a self-behaviour modification technique 
in which you sign a contingency (behavioural, performance) contract which 
states a particular dire punishment to follow if the contract is not 
completed (of course, if it is, the removal of the contingency would, as 
Michael Britt notes, be negative reinforcement). 

I've seen this idea in various books describing techniques of self 
behaviour modification. For example, Malott, Whaley, and Malott (1997) 
illustrate it with the fictional case of "Sid Fields", a doctoral student 
who couldn't get down to finishing his dissertation. So he wrote out 
checks to the American Nazi Party with this written on each: "Although  
I'm Jewish, I admire your work so much I wish to make this contribution". 
He gave them to a friend with the instruction to mail one off each time 
he failed to comply with his contract. Being a good liberal and a Jew, 
this contingency was so abhorrent to him that completing his dissertation 
was ensured. 

(I note in passing that the technique only seems promising for Nazi-
haters. A procrastinating American Nazi would be better advised to write 
checks out to B'nai Brith). 

This "American Nazi" contingency is a popular one, as a number of sources 
mention it. For example, Steven Levitt describes the Nazi donation ploy 
in a blog last year discussing the StickK site mentioned by Michael, and 
notes, possibly with regret,  its absence from  StickK. He says he heard 
the idea in an undergraduate class from his former professor Thomas 
Schelling, (see http://freakonomics.blogs.nytimes.com/tag/thomas-
schelling/)

Malott et al cite two earlier papers in _Teaching in Psychology_ as the 
basis for their fictitious "Sid Fields" case. One of these,  Garcia, 
Malott, and Brethower, (1988) mentions the use of behavioural contracts 
in a study on thesis and dissertation supervision. But there is no 
mention of the Nazi contingency.

The earliest mention I can find appears in an anonymous 1982 article in 
_Time_ magazine, called "Kicking Cocaine" (see 
http://www.time.com/time/magazine/article/0,9171,922855,00.html), 
According to the author,  it was used in a clinic for coke abusers 
operated by the University of Colorado School of Medicine. Contingency 
contracts were signed against cocaine use, and "one Jewish man wrote out 
a check to the American Nazi Party". 

My questions:

1) What is the earliest reported use of contingency contracts with dire 
consequences for non-compliance?

2) What is the earliest specific reference to the possibly 
apocryphal American Nazi contingency?

Stephen

Malott, R., Whaley, D., and Malott, M. (1997). Elementary Principles of 
Behavior, 3rd ed. Prentice-Hall. 

Garcia, M., Malott, R., and Brethower, D. (1988). A system of thesis and 
dissertation supervision: helping graduate students succeed. Teaching of 
Psychology, 15, 186--.

-----------------------------------------------------------------
Stephen L. Black, Ph.D.          
Professor of Psychology, Emeritus   
Bishop's University      e-mail:  [email protected]
2600 College St.
Sherbrooke QC  J1M 1Z7
Canada

Subscribe to discussion list (TIPS) for the teaching of
psychology at http://flightline.highline.edu/sfrantz/tips/
-----------------------------------------------------------------------

---
To make changes to your subscription contact:

Bill Southerly ([email protected])

Reply via email to